Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.

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Social Media Social Media Management Marketing Communities 137

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. TikTok users add hashtags to video captions to help label their content.

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Hashtag Trends Analysis Study 145

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. This is the Black community’s time to shine. Shelby?????

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agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Create hassle-free entry points.

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Communities Social Media Tips Energy 113

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social. — Julien Paffumi (@jpaffumi) April 29, 2021.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. The Growth of the Creator Economy Comes With New Content Types.

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Influencer Marketing Discount Retail 75

Likeable

JUNE 29, 2021

With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. . And just like that, Pride Month is already over! So, what makes a great social media Pride campaign? TUSHY: America’s Most Bottom-Friendly Bar.

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Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

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YouTube Trends Strategy Content 139

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. What’s the big idea?

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Hootsuite

SEPTEMBER 24, 2022

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. The National Day for Truth and Reconciliation was declared by the Canadian government in 2021, after the graves were found at Indian Residential Schools.

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Hootsuite

AUGUST 5, 2021

Creating branded content involves time, labour, skill, and production costs. Depending on the campaign, bundled content or special rates can also be worked out to reduce labor and costs. Production quality can range from off-the-cuff smartphone footage to polished uploaded content, and costs will vary accordingly.

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Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content. About Zapnito.

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Press Release B2B Communities Marketing 78

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. million US users.

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Later

DECEMBER 4, 2020

From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? . More video collaboration options to improve content virality. Along with more advanced machine learning to identify the type of content you want to see.

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Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. What Is Social Listening? More on this later!).

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Strategy Brands Influencer Analysis 106

Sprout Social

NOVEMBER 17, 2021

We’ve also included tips on how to use various livestreaming features to create engaging live content. YouTube Live is YouTube’s livestreaming feature, which enables content creators to interact with the audience in real-time via video and chat. Let’s get started. What is YouTube Live? What are the benefits of YouTube Live?

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Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. pic.twitter.com/5fPFA6fG2S.

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Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation.

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Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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Likeable

MARCH 16, 2021

Here are 21 statistics that will help you succeed on social in 2021! Facebook is the most popular channel for businesses to share video content, with 81% of businesses doing so. As of January 2021, TikTok has 689 million global active users. . Lucky for you, we’ve gathered the key information you need for your marketing efforts.

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Social Media Marketing Patterns YouTube 72

Later

AUGUST 24, 2021

LinkedIn users typically scroll during the workday — so it’s worth putting your content out during the week, rather than on the weekends. It’s also important to remember that content on LinkedIn typically has a longer shelf life than other platforms. Here’s how to do it: Connect your LinkedIn profile to your Later Account.

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Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

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Social Media Content Airlines Authentication 90

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Contents: Why Use Facebook Stories for Business. Step #3: Creating Content for Facebook Stories. Uploading Pre-recorded Content. Face Filters.

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Pixlee

MAY 24, 2021

There is a lot of optimism for travel’s return in 2021. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Accor Hotels uses UGC to showcase experiences that are private and unique, important factors for travelers in 2021. Influencers Inspire More UGC.

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Travel Industry Influencer Tourism 52

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. 4 brands elevating their cannabis social media content. The challenges of cannabis social media marketing.

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Social Media Brands Content Guidelines 88

SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. In fact, many people have been using TikTok for their content: from celebrities and artists, to cosplayers and even news sites… the list goes on.

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Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Share User-Generated Content. Ecommerce Isn’t Stopping.

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Retail Trends UGC Mobile 52

Pixlee

MAY 3, 2021

Your channel must be public and have a channel banner, description, profile picture, and content, and be active on YouTube. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. User-Generated Content. Alternative Ways to Build Trust with Followers.

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Social Media UGC Reddit YouTube 98

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. BMW Fuses Content with Innovation.

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Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. How to get UGC?

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. User-generated content can be used by brands on TikTok by posting customer videos experiencing a product.

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Trends UGC Authentication Instagram 52

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. more impactful than influencer content when making a purchasing decision.

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UGC Content Case Study Influencer 71

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. But when done poorly, an attempt to create timely content can fall flat. — GoogleTrends (@GoogleTrends) February 5, 2021. Who will take the lead on creating content for a blog or social media, and do you have the resources you need to do that?

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Likeable

AUGUST 9, 2021

In order to retain talent and quality content on their platforms, it’s becoming absolutely essential for the networks to become more focused on creators and helping them make money. . Community Accelerator Program. Community Accelerator Program. In March 2021, Facebook announced new monetization options for video creators.

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Sprout Social

SEPTEMBER 20, 2021

Growing an online community through social media is not a sprint, it’s a marathon. Consider your content sources, your resources, the audiences you seek to attract. When Facebook changed its algorithm (again) in January 2021, our reach numbers took a dive, like they have in the past. You can never fully automate community.

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Social Media Strategy Instagram Communities 129