Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face.

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Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. pic.twitter.com/5fPFA6fG2S.

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Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

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Pixlee

MAY 3, 2021

Your channel must be public and have a channel banner, description, profile picture, and content, and be active on YouTube. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. User-Generated Content. Alternative Ways to Build Trust with Followers.

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Buffer Social

MARCH 6, 2023

With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own. Instagram announced Collab posts in late 2021 and said the feature would allow for two accounts to share a Feed post or Reel.

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Instagram Social Media Strategy Collaboration 111

Likeable

AUGUST 9, 2021

In order to retain talent and quality content on their platforms, it’s becoming absolutely essential for the networks to become more focused on creators and helping them make money. . Community Accelerator Program. Community Accelerator Program. In March 2021, Facebook announced new monetization options for video creators.

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Sprout Social

MARCH 21, 2022

Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”.

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Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. These individuals typically collaborate with your brand for monetary compensation (like through affiliate links ), or other insider rewards. . Get more user-generated content ? Brand ambassadors: Improve reach.

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Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. These individuals typically collaborate with your brand for monetary compensation (like through affiliate links ), or other insider rewards. . Get more user-generated content ? Brand ambassadors: Improve reach.

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Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. billion users in 2021. Many marketers make the mistake of jumping straight to the content creation process. Here are some examples: To nurture an online community. Create Content Pillars. How can you do that?

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Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Supreme x Oreo’s Collaboration. 1: Knix’s Community-building Campaign.

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Sprout Social

AUGUST 18, 2022

— Jason Derulo (@jasonderulo) November 29, 2021. Whatever your product or service, direct-to-consumer brands can benefit from integrating their creative content streams—videos, live streams or carousels—with Twitter’s ecommerce features. — Arden Cove (@ArdenCove) October 17, 2021. Product Drops. Arden Cove.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. 1: Jayde I. 4: Nana Agyemang.

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ProBlogger

DECEMBER 29, 2020

The post The Best Reason to Start a Blog in 2021 appeared first on ProBlogger. We need places where we can come together, and where community and belonging can happen. And you need a blog to provide you the platform and home-base for your content and your community – to make the world a better place. Make Money.

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

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Buffer Social

NOVEMBER 17, 2021

A strong social media presence, though, requires consistent content creation, which can take a lot of time. This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. What does the best-performing content have in common? Source: [link] 3.

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Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). Tag friends or collaborators. Image source.

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Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. Fantastic Furniture worked with Incubeta to create TikTok influencer content. When both pieces of content were compared, the TikTok videos’ click-through rate was 8% higher.

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Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. A post shared by DOM&INK (@domandink). Lululemon. #1: 1: NYX Cosmetics. View this post on Instagram.

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Sprout Social

MARCH 29, 2021

The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. For example, the CTA and product page link in every social post are customized to match the content. Posted by Adore Me on Monday, February 15, 2021. Can't stop, won't stop! ??

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Trends Instagram Microblogging Meme 52

Hootsuite

FEBRUARY 1, 2022

Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. As of December 2021, the platform boasts over 7.5 million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. But, don’t worry.

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Later

JANUARY 26, 2021

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . But in 2021, it’s important for brands and creators to go beyond simply posting a Martin Luther King Jr. This allows you to support their content and community without taking up too much space. .

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Sprout Social

JULY 18, 2022

In 2021, her novel “ My Year of Rest and Relaxation” became an aesthetic-defining TikTok hit , inspiring new fans to tear through her other works with zeal. Readers had been counting down the days until they could get their hands on her most recent release “Lapvona” since August 2021. This content didn’t lose steam once the month ends.

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Later

APRIL 16, 2021

The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. Collaborate with Industry Leaders to Reach New Audiences. With clear brand positioning, you’ll be able to amplify and attract your community.” . In simple terms?

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Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years.

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Social Media Marketing Social Media Management Trends 145

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

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Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. The video sharing site isn’t just for creators. Product tutorial.

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Sprout Social

AUGUST 10, 2021

— Sprout Social (@SproutSocial) April 13, 2021. — Harlem's Best Social Media Marketer (@SidraStartups) July 22, 2021. — Sprout Social (@SproutSocial) May 12, 2021. Alysha: Wait, you mean you aren’t just waiting with your Instagram stories open, ready to make content? I love em ??

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Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

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Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 Understanding your target audience and using that information to create content that you think will work is still a good place to start.”. TikTok generated around $4.6 TikTok boasted 1.2 billion by the end of 2022. Immaculate??

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Sprout Social

JANUARY 18, 2022

Ensuring that your leadership team understands the risk involved in posting unchecked content can also reduce the chance of an unfortunate social media faux pas. Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities. — Susan Wojcicki (@SusanWojcicki) December 17, 2021.

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Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. Shared common interests bring these smaller communities together.

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Social Media Strategies Summit

JANUARY 21, 2021

Develop real relationships through similar interests, shared experiences, or general investment in the content they are creating. Following an influencer and engaging in their content early on can also help you to identify signs of fake influencers or inauthentic engagement. Content usage rights. 5 Match budget + value.

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Sprout Social

JUNE 27, 2022

Thanks to the algorithmic For You Page , it’s impossible to overwhelm your followers with content. You probably have everything you need to start making your first batch of TikTok content. Smartsheet is a work management platform on a mission to improve the way teams collaborate. content series. Smartsheet.

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