Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Mobile commerce: what it is and why you should care. Interestingly, top times on Twitter for financial institutions were highly varied, perhaps reflecting a global audience’s ready engagement with short updates on news and markets worldwide.

Twitter 105

Twitter Tourism Travel Education 105

Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Disney spent $213 million on Facebook mobile advertising in 2020. Your location.

Cost 94

Cost CPC Facebook HootSuite 94

Direct Marketing Observations

MAY 13, 2022

As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Pardon my buzzword bingo but let’s get a bit more… granular. Social resets every day.

B2B 112

B2B Social Media Conversation Platform 112

Oktopost

JANUARY 6, 2021

Vice President, Corporate Marketing and Communications at OSG. In 2020, unless mobile numbers were provided, we had to rely on digital means of communication. What Can We Look Forward to in 2021? As Colin Day puts it, “in 2021, it will no longer be called social selling. Shannon Seastead, Sr.

Review 107

Review Team Social Media Resources 107

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. million units in 2021, up nearly 10-fold from the 10.1 million units in 2021, up nearly 10-fold from the 10.1 digital marketing. digital marketing agency.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. million units in 2021, up nearly 10-fold from the 10.1 million units in 2021, up nearly 10-fold from the 10.1 digital marketing. digital marketing agency.

Transportation 49

Transportation Apple Microsoft B2B 49

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Avatar How To 78

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

The Realtime Report

SEPTEMBER 19, 2022

A recent report shows that women-owned companies outperform the market, with their value increasing 143.6% million business applications being filed to launch a new company in 2021. Previous clients include T-Mobile, DAZN, Indeed.com, among others. Despite the charted growth, tech women continue to face industry challenges.

Startup 20

Startup Industry Compete B2B 20

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. eMarketer predicts a 21% increase in spending for 2021 ($48.94 State of Paid Media Buying in 2020.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. — WorkInSocialTheySaid (@WorkInSociaI) April 27, 2021. Source: Digital 2021 report. Know your audience.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

APRIL 13, 2021

Twitter has been building its own audio product, Twitter Spaces, and is planning to launch it widely on both iOS and Android late in April 2021. For now, you can type “twitter.com/i/ispaces” within the mobile app search bar to find Spaces. — Jane Manchun Wong (@wongmjane) March 17, 2021. What is Twitter Spaces?

Twitter 125

Twitter Hosting HootSuite Features 125

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. With 71% of consumers using social more than they have in years past, brands and marketers need to meet their audiences where they are.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

This made Instagram a valuable visual marketing tool for brands and businesses alike. Mobile commerce: what it is and why you should care. With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. and waned by noon.

Instagram 122

Instagram Tourism Travel Education 122

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021).

B2B 97

B2B Trends Authentication Film 97

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221

Content Marketing Loyalty Collaboration 221

Oktopost

AUGUST 15, 2022

In 2012, Facebook launched their mobile ads program, and also acquired Instagram. With the pandemic locking down social interaction to social channels, B2B brands relied on social media to connect with their customers and prospects. In 2021, the Digital 2021: Global Overview report stated announced nearly 4.2

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Ignite Social Media

DECEMBER 18, 2020

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. Brands such as Chipotle, Boost Mobile, Pepsi, McDonald’s, and e.l.f. Cosmetics are investing marketing funds in Triller. Influencers on Triller.

CPM 161

CPM Brands Remix Influencer 161

Hootsuite

JANUARY 13, 2021

To help you crack the social media acronym code, we’ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. B2B: Business To Business.

Social Media 145

Social Media List HootSuite Content management systems 145