Later

JULY 3, 2020

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Trends 2020 #2: Instagram Live Goes Mainstream. According to internal data, Instagram Live views increased by 70% from February to March 2020.

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Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. Brands and creators alike have pivoted to live broadcasts in response to social distancing restrictions, which has led to the majority of in-person events being canceled. Get your free ticket now! .

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Pixlee

SEPTEMBER 17, 2020

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Use Community-Driven Content Across all Channels. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. .

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UGC Comparison Influencer Price 93

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Social Ad Spending is Increasing Overall – but has Taken a Hit.

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Sentiment B2B HootSuite Retail 95

Hootsuite

FEBRUARY 27, 2020

For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. billion in sales in 2020 —with 150% revenue growth year over year. . These 10 best practices are key to improving your results in 2020. Fender is giving a shout out to its brand community.

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Hootsuite

JULY 31, 2020

Top Facebook updates you need to know in 2020. July 2020 Facebook updates. Responding to feedback from the civil rights community, Facebook is making changes to policy and communications to reflect more transparent—and hopefully more just—systems. — Matt Navarra (@MattNavarra) July 14, 2020. Source: Facebook.

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Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting. authenticate your LinkedIn account. Join us for Daily Homeroom with Sal – be a part of our community and ask questions. Welcome to the golden age of live video.

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Later

DECEMBER 13, 2019

As we close out December, it’s time for our favorite blog post of the year — and it’s all about Instagram predictions for 2020! . We’re sharing insights from the Instagram pros and industry experts in our top 10 Instagram predictions for 2020: . Instagram Predictions 2020 #1: Words Will Be More Powerful than Images.

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Instagram Strategy Collaboration Influencer 75

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

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Communities Engagement Community building Instagram 81

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Challenge: Holding the Attention of the Audience.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

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Sprout Social

AUGUST 11, 2020

Meanwhile, real-time sporting events and competitions are prime for social media engagement. — Liverpool FC (Premier League Champions ??) (@LFC) June 25, 2020. ” Fans will likewise be eager to sound off in response to changes such as limited fan presence at live events. — NBA (@NBA) July 22, 2020.

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The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space.

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Social Graph Comparison Features Communities 91

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. Plus, in an era of social distancing, these real-time videos can help take the place of live events. In 2020, 70% of people watched an event live on YouTube. It helps to convey authenticity (another critical brand attribute).

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Buffer Social

JUNE 22, 2023

Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous.

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Social Media Authentication YouTube LinkedIn 78

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

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Marketing Authentication Template Templates 102

Social Media Strategies Summit

AUGUST 31, 2021

For instance, a study from Pew Research Center revealed a significant disparity in levels of smartphone ownership between urban and rural communities. Reaching Communities Affected by Natural Disasters. Many government agencies rely on volunteers to perform essential duties, assist with events, and cope with demand at peak periods.

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Engagement Study SMS Transportation 178

Sprout Social

MARCH 21, 2022

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community.

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Sprout Social

APRIL 21, 2020

. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. In events like COVID-19, your audience will be an effective barometer that guides your new focus. In events like COVID-19, your audience will be an effective barometer that guides your new focus. — Hot Pockets (@hotpockets) April 13, 2020.

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Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . More Authenticity in Instagram Captions and Posts. A Shift to Virtual Brand Activations and Events. #1: 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . But we’ve got some ideas! .

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . More Authenticity in Instagram Captions and Posts. A Shift to Virtual Brand Activations and Events. #1: 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . mosseri) December 10, 2020.

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Trends Instagram Microblogging Meme 52

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. 8 of the most important influencer marketing trends in 2020. But 2020 may be the year it sticks across all platforms and properly overthrows the “I” word in places it’s reigned supreme—namely, Instagram.

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Influencer Trends Marketing Guidelines 145

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. — Barack Obama (@BarackObama) June 1, 2020. — Dr. Erin L Thomas (@ErinLThomasPhD) June 7, 2020. We needed you.

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Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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Types Social Media Microblogging Overview 145

Hootsuite

JULY 7, 2020

In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. A post shared by Aerie (@aerie) on May 1, 2020 at 6:15am PDT. The fitness brand acknowledged the hurt of the Black community, expressed collective pain and solidarity. The Black community is hurting.

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Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . What’s Next.

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Influencer Trends Marketing Authentication 73

Sprout Social

APRIL 1, 2021

Using social to take part in joyous moments that are important to your own target audience creates a sense of connection amongst your brand, community and current events. By focusing one prompt around music, Tim Hortons makes the engagement feel more authentic and less self-serving. Their engagement is simple but powerful.

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Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . — jack (@jack) June 9, 2020. — Newsweek (@Newsweek) June 11, 2020. Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. View this post on Instagram.

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Social Media Brands Creative Commons Education 106

Later

APRIL 7, 2021

With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Their power stems from their authenticity. Influencers can build an authentic bond with their audience and become a reliable source of inspiration. Dave Benham (@baldwifiguy) January 4, 2020. year-on-year.

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Influencer B2B Instagram Price 80

Sprout Social

SEPTEMBER 8, 2021

The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Or create a hashtag as a name for the Space as a way to keep the conversation going after the event has ended. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts.

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Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! SproutSessions.

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Later

AUGUST 21, 2020

Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. 's feminist creative communities and practices and give them the tools necessary to follow their dreams and advance in their careers.?? ??

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Instagram Brands Communities Loyalty 104

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. The events of 2020, however, created a tipping point. Throughout the pandemic, the 123 Internet Group’ s top priority was ensuring that their clients are staying connected with their customers and communities on social.

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Adam Mosseri (@mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are!

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Social Media Strategy Meme Instagram 120