agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts.

Social Media 119

Social Media Social Media Management System Publishing 119

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Unmetric

JUNE 11, 2019

Updated for 2019! It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

Social Media Marketing

DECEMBER 16, 2019

Social media gives an amazing asset to outreach: Companies can share stories, talk about occasions or offers, or examine solutions or services with intrigued clients or potential customers. While only one out of every odd private company has put aside the time and money to set up an online technique or presence.

Small Business 141

Small Business Social Media Engineering Consultant 141

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

Trends 85

Trends Instagram Feed Feedly 85

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Instagram Meme Authentication 93

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Image source.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. It’s not just the company that benefits. The reasons why are simple. Job seekers (i.e.,

Social Media 111

Social Media Guidelines HootSuite How To 111

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Social Media 94

Social Media How To Marketing ROI 94

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. A post shared by GoPro (@gopro) on Jan 18, 2019 at 9:59am PST.

Video 135

Video Social Media Engagement How To 135

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Between April and September 2019, Facebook says it disabled more than 3.2 But it’s worth noting that some have suggested the company’s numbers here don’t always add up. The company’s advertising tools show that marketers can now reach 2.6%

Social Media 111

Social Media Facebook Marketing HootSuite 111

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. In 2019, collaborating with #BTS seems to be the way to go for brands! In 2019, collaborating with #BTS seems to be the way to go for brands!

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

AUGUST 9, 2019

Public APIs are released by companies like Slack and Shopify in hopes that developers will use them to build on their platforms. The company will share a set of inputs that you can use to achieve certain outputs. Private APIs are used internally at a company. How Does an API Relate to Social Media Marketing?

API 110

API Social Media Banking Software 110

Razor Social

MARCH 14, 2019

In this article, you’ll find out how you can save time and money and get better results by reducing the number of tools you use for social media management by using Agorapulse only. When I first launched RazorSocial, I focused on reviewing social media tools. You know what was really annoying?

Review 92

Review Social Media Tools HootSuite 92

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2019. A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2014 to $17.34

Social Media 108

Social Media How To Metrics ROI 108

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

agora pulse

AUGUST 21, 2019

However, the company found its valuable time gobbled up by many social media tasks. It desperately needed a social media management tool. We recently had an engaging conversation about social media management with Cheryl K Ang , Iceland Music’s project manager, North America, and music supervisor.

Case Study 74

Case Study Study Social Media Management Newsletter 74

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 88

Social Media Industry Engagement Survey 88

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. In the meantime, we want to provide tips to set up social media managers for Pinterest success.).

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals. These are generalized across social media channels.

Metrics 108

Metrics Social Media Analytics Report 108

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. Can I get an amen? Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%).

LinkedIn 140

LinkedIn HootSuite Skills News 140

Unmetric

MAY 31, 2019

An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Social media piggybacking. Every social media manager, including yours truly, is out there trying to craft contagious content.

Meme 103

Meme Insurance Brands Construction 103

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. minutes on the social platform per session. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

MARCH 8, 2021

For instance, in 2019, marketing automation was a part of nearly 50% of businesses. If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. Business development (namely through automated social media). What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. This post breaks down the basics of effectively using hashtags on social media and why you should use them. Why use hashtags?

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

Data 101

Data Skills Meme Social Media Management 101

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Imagine social media without celebrities.

Influencer 145

Influencer Trends Marketing Guidelines 145