Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family?

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

DECEMBER 13, 2018

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. This, in turn, meant more benefit for brands.

Social Media 111

Social Media Marketing Policies Advertising 111

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

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Products Instagram Brands How To 163

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Why is BTS so famous?

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 109

Campaign Brands Communities Industry 109

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Posted by Starbucks on Wednesday, February 27, 2019.

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Influencer Marketing Reputation Collaboration 129

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

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Engagement Brands Review Influencer 134

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents .

Brands 57

Brands Influencer Collaboration Instagram 57

Sprout Social

JUNE 13, 2023

Atlassian started using Sprout Listening in 2019. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Brand Love is also the social team’s primary OKR. Along with weekly updates, Siegel uses Confluence to collaborate with her team for their monthly business review.

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Atlassian ROI Social Media Collaboration 99

Unmetric

NOVEMBER 5, 2019

As always, brands went all out on social last month too. While it was Halloween month with many themed posts being published, brands also made sure to post a variety of engaging content. We love it when brands bring the funnies to social media. Puns were said, contests played, and everyone’s day made. SIGN UP FOR A DEMO.

Curation 90

Curation Collaboration Publishing Engagement 90

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

MAY 24, 2023

When I launched the Female Startup Club podcast at the end of 2019, I didn’t have any grand plans or intentions for what it might look like in the future. I came up with a list of ten brands that aligned with Female Startup Club and sent them all a message about my vision and target audience. Do you want to come on the show too?”

Project 76

Project Startup Collaboration Communities 76

Sprout Social

NOVEMBER 29, 2022

How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

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Examples CSR Airlines Collaboration 95

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). Twitter had 11.7

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Twitter Tips Influencer Hashtag 129

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? With Stories, brands demonstrate what makes them special in an easy-to-consume way.

Brands 89

Brands Facebook Upcoming Real Estate 89

Pam Moore

APRIL 16, 2019

hour Personal Branding workshop as well as facilitating a personal branding panel. It takes a lot of smart work, late nights, collaboration, and devoted hearts to build something that we can all be part of together that is bigger than any of us can do on our own. I’ll also be hosting a 2.5 It certainly doesn’t happen overnight.

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Conference Eventful Organization Small Business 105

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

Comments 86

Comments Instagram Brands Feed 86

Unmetric

OCTOBER 13, 2019

There was a time when people flipped through Victoria’s Secret’s glossy brand catalogs itching to get their hands on Victoria’s Secret. But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products.

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Social Media Apparel Fashion Instagram 99

Later

APRIL 24, 2019

But there are actually *tons* of different ways that businesses can make use of their close friends list — everything from collaborating with influencers to gathering customer feedback! 1: Create an Instagram Close Friends List for Influencers & Collaborators. Not sure where to get started? View this post on Instagram.

List 56

List Instagram Brands Crowdsourcing 56

Keyhole.co

MARCH 28, 2023

This is because the global influencer marketing value has consistently grown at a CAGR of over 50% since 2019 and reached $16.4 Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. So, how does this affect brands?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Hootsuite

JULY 7, 2022

It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. These partnerships benefit both sides.

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HootSuite How To Influencer Price 105

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. In 2019, Pinterest integrated a more compassionate search experience into its platform for users experiencing sadness, stress, anxiety, depression and beyond.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

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Campaign Social Media Social Media Management Team 139

Later

JANUARY 22, 2020

alicedelre9) on Sep 13, 2019 at 3:32am PDT. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. A post shared by W Magazine (@wmag) on Sep 17, 2019 at 6:02am PDT. Other pod brands just don't love the Earth enough.

Trends 81

Trends Instagram Library Film 81

Likeable

NOVEMBER 16, 2021

And they’ll interact with brands differently, too. One 2019 study from Common Sense Media shows that young people spend nearly an hour a day watching videos on platforms like YouTube— twice as long as the same age demographic did in 2015. As a result, they’ll likely use social media differently at school and at home.

Marketing 85

Marketing Instagram Influencer Study 85

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit.

Eventful 90

Eventful Tips Training Authentication 90

Buffer Social

APRIL 20, 2022

Creativity can flourish without likes In 2019, Instagram CEO Adam Mosseri said the whole purpose of hiding Instagram likes was to create a more positive online environment. Oftentimes, large companies decide who they want to collaborate with based on the number of likes a business or influencer receives. Give them a raise.

Instagram 79

Instagram Small Business Retail Metrics 79

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Why Brands Celebrate Pride on Social Media. The month presents an opportunity for brands to provide genuine value to the LGBTQIA+ community and go beyond rainbow-washed merch or campaigns. . Lululemon. #1:

Eventful 81

Eventful Social Media Education Instagram 81

Keyhole.co

DECEMBER 28, 2022

With more and more people joining the platform to share their lifestyles, opinions and spread their message, brands have identified an excellent opportunity to reach their target audience and promote their products in a much more “organic” way, as opposed to traditional advertising. So far, this has been a feature available to brands only.

Instagram 98

Instagram Influencer Analytics Notification 98

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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How To Apparel Influencer YouTube 130

Later

AUGUST 14, 2020

But with so many content creators in the mix, finding photographers that match your brand style can be harder than you think! . In fact, stock has evolved to allow brands access to a royalty-free, global library of high-quality content — all at your fingertips. . We know what you might be thinking, “stock, really?” The good news?

Instagram 64

Instagram Library Fashion Feed 64

Pixlee

SEPTEMBER 7, 2021

The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers. Micro-influencers can be a powerful marketing tool for your brand, as long as you don’t fall prey to these common misconceptions about them.

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Influencer Affiliate marketing Industry Cost 78