Bill Hartzer

OCTOBER 10, 2023

Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power. Similarly, an overwhelming majority (92%) feel that social media companies should do more to combat disinformation on their platforms.

Social Media 165

Social Media Survey Sample Samples 165

Pixlee

MAY 6, 2019

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. In 2019, content marketing will be shaped by improvements in artificial intelligence (AI).

Strategy 74

Strategy Marketing UGC Authentication 74

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

Trends 93

Trends Instagram Meme Authentication 93

Pixlee

APRIL 22, 2019

When it comes to today’s consumers, authenticity is key. Consumers today, particularly younger brackets, want and expect genuine interactions and authenticity. User-generated content helps fans and customers feel appreciated and involved with the brand’s mission, which is increasingly more important in 2019.

Brands 71

Brands Apparel Loyalty Authentication 71

Social Media Strategies Summit

JULY 28, 2022

Xenia Muether is the Founder and CEO of Pink Orange, an agency launched in 2019. At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Their content always feels authentic and close to the student.

Education 190

Education Authentication Team Hubspot 190

Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Be authentic and real. You can use this to build authenticity and trust. Use these pillars in animated video stories for greater impact in 2019. Image credit.

Video 58

Video Trends B2B Marketing 58

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Here are 7 content marketing trends you can't ignore in 2019: 1. Haven't started a podcast?

Trends 60

Trends Content Marketing Influencer 60

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Here are 7 content marketing trends you can't ignore in 2019: 1. Haven't started a podcast?

Trends 60

Trends Content Marketing Influencer 60

Pam Moore

JUNE 28, 2019

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Marketing 60

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Authenticity matters here, so let your hair down! What is TikTok?

Marketing 217

Marketing Authentication Trends Feed 217

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. In 2019, brands that put community first will stay a step ahead of their competitors.

Strategy 59

Strategy UGC Hotels Marketing 59

The Realtime Report

NOVEMBER 23, 2020

Every enterprise, business and big company is equally at risk of a cyber-attack, and as of 2017 roughly 48% of businesses were targeted at least once. *. drop in IT security budgets since 2019. This is a myth. The biggest fear that SME owners have of suffering cybercrime is reputational damage, receiving 29% of the vote.

Survey 185

Survey Statistics Report Data 185

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! The Hershey Company.

Brands 40

Brands Retail Apparel Fashion 40

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. For one thing, it seems employees like it.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically. We’re stuck in our own bubble. Lead with video.

Retail 87

Retail Brands Authentication Loyalty 87

Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry.

Advertising 50

Advertising Authentication Meme Film 50

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. A post shared by Creators (@creators) on Dec 18, 2019 at 11:32am PST. Annnnnddd we’re live. ???? Lemme know your thoughts!

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Qualtrics made guests’ dreams come true at Brandweek 2019. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. — Chris Ariens (@ChrisAriens) November 14, 2019. Telfar x Rainbow.

Brands 99

Brands Fashion Eventful Hosting 99

Pam Moore

MARCH 14, 2019

Too many digital and social technology companies promise more than they can deliver. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. As you might imagine, the world’s largest cosmetics company had some big requirements, especially in terms of the user experience. Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Likeable

JANUARY 28, 2020

Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019 , Ryan Kaji, earned a whopping $26 million. TikTok’s user base grew extremely quickly to 800 million active users by mid-2019, with a majority of those users within the Gen Z age range.

YouTube 105

YouTube Authentication Influencer Sports 105

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. According to data from Pew Research , messaging apps dominated social networks in 2019.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.” Do your research!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.” Do your research!

Eventful 90

Eventful Tips Training Authentication 90

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

FEBRUARY 13, 2020

As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

JULY 29, 2020

It tells the world that your YouTube channel is run by a real human being, an established creator, or an authenticated brand/organization. Note : In September 2019, YouTube announced a new design for channel verification. Be authentic, meaning your channel must represent the real creator, brand, or entity you’re claiming to be.

YouTube 139

YouTube Badge How To HootSuite 139

Keyhole.co

JANUARY 18, 2024

Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about.

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. TikTok followed other social channel trends and launched their live feature in 2019. TikTok Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Unmetric

AUGUST 2, 2019

A post shared by nike (@nike) on Jul 7, 2019 at 9:55am PDT. A post shared by Victoria’s Secret (@victoriassecret) on Jun 27, 2019 at 10:25am PDT. A post shared by Huda Kattan (@hudabeauty) on Jun 8, 2019 at 1:05am PDT. Look 54/70 — Fall-Winter 2019/20 #CHANELHauteCouture. View this post on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? Position your brand as authentic. Work with the right streamer.

Marketing 102

Marketing Authentication Template Templates 102

The Realtime Report

OCTOBER 9, 2020

Globally there has been an upsurge in the amount being invested in finTech companies. The combined investments into finTech companies worldwide stood at $135.7 billion in 2019 up from $111.8 By developing these technologies companies are not only making finance more accessible but also secure and reliable.

Banking 87

Banking Insurance Mobile Applications 87

Sprout Social

JUNE 17, 2019

Embrace authenticity. How important is authenticity on social media? A great personal brand is one that is authentic and intrinsically connected to who you are as a person. And this is especially true if you’re well-known not just as an individual, but as a public-facing representative of a company as well.

Trends 111

Trends Social Media Brands Authentication 111

agora pulse

JANUARY 3, 2020

million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. That’s a 66% year-on-year growth in 2019, meaning video has found its place on the platform. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. A post shared by taylor loren (@taylor.loren) on Jan 6, 2019 at 12:44pm PST. View this post on Instagram.

Instagram 85

Instagram Trends UGC Meme 85

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ.

Authentication 224

Authentication Brands Team Issues 224

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. Dove is one of the brands under the umbrella of multinational consumer goods company Unilever. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Pixlee

AUGUST 12, 2020

As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. In 2019, the calculations showed that fraudulent operations cost big brands such as Samsung, Diageo, L’oreal, and eBay, an estimated 1.3 Check the Authenticity of an Influencer. Is Influencer Fraud on the Rise?

Influencer 77

Influencer Authentication Metrics ROI 77