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Brand Humanization: Transparency vs Authenticity

Social Media Today

What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast

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Brand Humanization: Transparency vs Authenticity

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. having the origin supported by unquestionable evidence authenticated; verified: an authentic document ofo the Middle ages; an authentic work of the old master. Transparency is how much you share and authenticity is the truth of your words and actions.

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Mindful Social – Authenticity Reawakened with Vicki Znavor

Janet Fouts

Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. Or the times that “being authentic” was like putting a pound of glitter on a toadstool and calling it a throne.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. 2019 Content Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. .

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2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template. Editorial Calendar Highlights (for our 2019 Content Calendar Template) . Below are the key highlights of what is included in our 2019 Content Calendar Template.

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Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches

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Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Take Action: Download the Ultimate 2019 Content Calendar Template. . Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.

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The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST

Pam Moore

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. “Build it and they will come running” never worked, and it's certainly not a strategy for success in 2019.

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The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell

Social Media Today

We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business

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9 Popular Instagram Trends of 2019 (So Far)

Later

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. A post shared by Sophie Gray (@sophiegray) on Jun 24, 2019 at 9:26am PDT.

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How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are. If you’ve ever had this experience, I’ve got good news: You can make this happen by developing your own brand voice.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. Honesty and authenticity is what their business is built on. Related Stories 3 Things Your Content Marketing MUST DO in 2019 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019 How to Master Evergreen Content Marketing to Grow Your Business and Save Time.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . Related Stories Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make Brand Humanization: Transparency vs Authenticity Staying Relevant in a Digital World Not Pushing Play.

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

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Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Take Action: Download the Ultimate 2019 Content Calendar Template. .

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

billion dollar industry in 2019. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Related Stories Staying Relevant in a Digital World Not Pushing Play Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make. billion dollar industry in 2019.

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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Authenticity has been a big focus for NASDAQ.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

Now that we’re into the second quarter, 2019 is also shaping up to be a year of change. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. So what’s next for Stories in 2019? In 2019 the success with social advertising will mean that making investments beyond advertising budgets. And it’s this same trend that will make 2019 the year of social TV. Speaking of personalization, audience segmentation will be a big trend in 2019.

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3 Content Marketing Tips for 2019 ?

yMarketingMatters

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. 2019 will be about the quality of content, not the quantity. Include these tips in your 2019 planning to give your results a boost. ?. The post 3 Content Marketing Tips for 2019 ?

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. “Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about?

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Staying Relevant in a Digital World Not Always Pushing Play

Pam Moore

2019 Content Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . Related Stories Facebook for Small Business: How to Reduce Overwhelm and Increase Results Brand Humanization: Transparency vs Authenticity 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. Kicking off our most popular show of the year: Social Media Trends 2019. All of those numbers are sure to increase in 2019.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend. Empowering franchisees to properly represent the corporate brand promise, learn how to have authentic conversations with their local market and community, the more consistent the brand will be across different locations.

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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically. In an enlightening conversation with some real customers, we learned what moms are looking for from brands today: strong morals and values, transparency, and authenticity (no forced humor).

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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019. We’ll get into Facebook video themes and content later in this article, but for now, it’s clear that brands should be investing heavily in video content in 2019.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. With the amount of user-generated content available on social media and the impact it has on engagement, social storefronts will only become more popular in 2019. Go Authentic: Highlight Customer Feedback.

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Why Mission-Driven Brands are Winning in 2019

Pixlee

When it comes to today’s consumers, authenticity is key. Consumers today, particularly younger brackets, want and expect genuine interactions and authenticity. User-generated content helps fans and customers feel appreciated and involved with the brand’s mission, which is increasingly more important in 2019. Tied into the quest for authenticity are two marketing buzzwords: social proof and brand loyalty.

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Amping Up Security Through Passwords And Multi-Factor Authentication

Forbes Social Media

Passwords were designed as a measure to ensure that only the person who was supposed to have access could gain access. What steps can people take today to further secure their accounts

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How to Get the Best Out of Content Marketing World 2019: Advice From the Experts

agora pulse

What are you most excited about at CMWorld 2019? What are you most excited about CMWorld 2019? What are you most excited about at CMWorld 2019? Christoph Trappe | Authentic Storytelling. What are you most excited about at CMWorld 2019? What are you most excited about at CMWorld 2019? What are you most excited about at CMWorld 2019? What are you most excited about at CMWorld 2019? What are you most excited about at CMW 2019?

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How to Get (Real!) Followers on Social Media in 2019

Buffer Social

Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! The core of an engagement strategy is to interact authentically with an audience on social media. One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers , no bots.

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7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

It's time to get serious about your content marketing efforts in 2019. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Here are 7 content marketing trends you can't ignore in 2019: 1. In 2019 you must have a content marketing plan that helps you align your content to your business goals. They will not win in 2019, period.

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28 Qualities of Amazing Content Marketing

Pam Moore

Real – Should have a healthy balance of transparency, authenticity and professionalism. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . Content marketing is the new yet not new buzzword.

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7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

It's time to get serious about your content marketing efforts in 2019. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Here are 7 content marketing trends you can't ignore in 2019: 1. In 2019 you must have a content marketing plan that helps you align your content to your business goals. They will not win in 2019, period.

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Ask The CMO: Jane Rosenthal On Authentic Storytelling + Applying A Human Touch When Using AI

Forbes Social Media

We are constantly looking for methods to bring things to audiences in ways that are different but just as all things in storytelling, requires 100% authenticity Storytelling has never been more important to the business, as in order to get consumers to act, one must first get them to feel.

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Instagram is Hiding Likes: Here’s Everything You Need to Know

Later

As we reported from F8 2019 , Instagram is officially testing hidden likes with a percentage of users in Canada. The “hiding” of like counts seems to be purely about helping users share more authentic content without getting caught up in the competition. — Paige Williams (@paigebackstage) May 3, 2019. A post shared by Dave Coast (@davecoast) on Mar 19, 2019 at 5:15pm PDT. A post shared by Dave Coast (@davecoast) on Mar 14, 2019 at 9:25am PDT.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In 2019, social media will become even more closely connected to your brand’s bottom line, and it’s up to your social media managers to maximize the immense opportunity it presents. Here are the top five social media priorities that savvy social media managers are pursuing in 2019. In 2019, social media managers should make sure their brands are following best-practices to get the most return-on-investment from this channel.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. Honesty and authenticity is what their business is built on. Related Stories 3 Things Your Content Marketing MUST DO in 2019 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019 How to Master Evergreen Content Marketing to Grow Your Business and Save Time.

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How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

Supporting Resources: 2019 Content Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Supporting Resources: 2019 Content Editorial Calendar Template. Take Action: Download the Ultimate 2019 Content Calendar Template. . A good brand architecture and strategy helps you better share your brand story in an authentic way. Many business and marketing leaders think a brand starts and ends with a logo, colors and design.

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Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

Webbiquity SMM

Use two-factor authentication. Two-factor authentication generally either pings your phone or your email address every time you try to log into an account. Guest post by Andy Beohar. No industry today is immune from cybersecurity risk.

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before.

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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Cats can help you gain authenticity, so long as you come up with creative new approaches to using their images! Content Marketing Social Media Marketing authenticity cat memes cat videos cats cats in B2B marketing Emma Williams GoDaddy Grumpy Cat Ikea Mercedes BenzGuest post by Emma Williams.

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