Brand Humanization: Transparency vs Authenticity
Social Media Today
JANUARY 16, 2019
What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast
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Brand Humanization: Transparency vs Authenticity
Pam Moore
JANUARY 14, 2019
” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. having the origin supported by unquestionable evidence authenticated; verified: an authentic document ofo the Middle ages; an authentic work of the old master. Transparency is how much you share and authenticity is the truth of your words and actions.
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Mindful Social – Authenticity Reawakened with Vicki Znavor
Janet Fouts
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Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. Or the times that “being authentic” was like putting a pound of glitter on a toadstool and calling it a throne.
Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make
Pam Moore
MARCH 5, 2019
Digital marketers are scrambling in 2019 to find their place above the noise. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. 2019 Content Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. .
2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]
Pam Moore
JUNE 28, 2019
The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template. Editorial Calendar Highlights (for our 2019 Content Calendar Template) . Below are the key highlights of what is included in our 2019 Content Calendar Template.
Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)
Social Media Today
FEBRUARY 24, 2019
What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches
Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results
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Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Take Action: Download the Ultimate 2019 Content Calendar Template. . Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.
The Ultimate 2019 Content Calendar Template to Get a Grip on Your Social Media Content FAST
Pam Moore
NOVEMBER 28, 2018
The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. “Build it and they will come running” never worked, and it's certainly not a strategy for success in 2019.
The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell
Social Media Today
FEBRUARY 15, 2019
We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business
9 Popular Instagram Trends of 2019 (So Far)
Later
JULY 10, 2019
Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. A post shared by Sophie Gray (@sophiegray) on Jun 24, 2019 at 9:26am PDT.
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agora pulse
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Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are. If you’ve ever had this experience, I’ve got good news: You can make this happen by developing your own brand voice.
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5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. Honesty and authenticity is what their business is built on. Related Stories 3 Things Your Content Marketing MUST DO in 2019 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019 How to Master Evergreen Content Marketing to Grow Your Business and Save Time.
10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019
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Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . Related Stories Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make Brand Humanization: Transparency vs Authenticity Staying Relevant in a Digital World Not Pushing Play.
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Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!
Pam Moore
JUNE 23, 2019
The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Be human and connect with your audience in an authentic and meaningful way. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.
Humanize Your Brand with Data and Social Insights using these 5 Strategies
Pam Moore
MAY 27, 2019
Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Take Action: Download the Ultimate 2019 Content Calendar Template. .
Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them
Pam Moore
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billion dollar industry in 2019. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Related Stories Staying Relevant in a Digital World Not Pushing Play Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make. billion dollar industry in 2019.
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Social Media Strategies Summit
OCTOBER 14, 2021
For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Authenticity has been a big focus for NASDAQ.
The Top 9 Social Media Trends of 2019
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Now that we’re into the second quarter, 2019 is also shaping up to be a year of change. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. So what’s next for Stories in 2019? In 2019 the success with social advertising will mean that making investments beyond advertising budgets. And it’s this same trend that will make 2019 the year of social TV. Speaking of personalization, audience segmentation will be a big trend in 2019.
3 Content Marketing Tips for 2019 ?
yMarketingMatters
JANUARY 27, 2019
Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. 2019 will be about the quality of content, not the quantity. Include these tips in your 2019 planning to give your results a boost. ?. The post 3 Content Marketing Tips for 2019 ?
Drive authentic connection at scale with a sophisticated listening solution
Sprout Social
FEBRUARY 13, 2019
This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. “Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about?
Staying Relevant in a Digital World Not Always Pushing Play
Pam Moore
FEBRUARY 27, 2019
2019 Content Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . Related Stories Facebook for Small Business: How to Reduce Overwhelm and Increase Results Brand Humanization: Transparency vs Authenticity 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019.
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Buffer Social
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Forbes Social Media
OCTOBER 7, 2019
Passwords were designed as a measure to ensure that only the person who was supposed to have access could gain access. What steps can people take today to further secure their accounts
How to Get the Best Out of Content Marketing World 2019: Advice From the Experts
agora pulse
AUGUST 28, 2019
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Real – Should have a healthy balance of transparency, authenticity and professionalism. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . Content marketing is the new yet not new buzzword.
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It's time to get serious about your content marketing efforts in 2019. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. Here are 7 content marketing trends you can't ignore in 2019: 1. In 2019 you must have a content marketing plan that helps you align your content to your business goals. They will not win in 2019, period.
Ask The CMO: Jane Rosenthal On Authentic Storytelling + Applying A Human Touch When Using AI
Forbes Social Media
FEBRUARY 3, 2019
We are constantly looking for methods to bring things to audiences in ways that are different but just as all things in storytelling, requires 100% authenticity Storytelling has never been more important to the business, as in order to get consumers to act, one must first get them to feel.
Instagram is Hiding Likes: Here’s Everything You Need to Know
Later
MAY 5, 2019
As we reported from F8 2019 , Instagram is officially testing hidden likes with a percentage of users in Canada. The “hiding” of like counts seems to be purely about helping users share more authentic content without getting caught up in the competition. — Paige Williams (@paigebackstage) May 3, 2019. A post shared by Dave Coast (@davecoast) on Mar 19, 2019 at 5:15pm PDT. A post shared by Dave Coast (@davecoast) on Mar 14, 2019 at 9:25am PDT.
The Social Media Manager’s Top 5 Priorities for in 2019
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In 2019, social media will become even more closely connected to your brand’s bottom line, and it’s up to your social media managers to maximize the immense opportunity it presents. Here are the top five social media priorities that savvy social media managers are pursuing in 2019. In 2019, social media managers should make sure their brands are following best-practices to get the most return-on-investment from this channel.
5 Top Digital and Social Marketing Platforms to Streamline Your Business
Pam Moore
MARCH 14, 2019
5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. Honesty and authenticity is what their business is built on. Related Stories 3 Things Your Content Marketing MUST DO in 2019 10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019 How to Master Evergreen Content Marketing to Grow Your Business and Save Time.
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JANUARY 28, 2019
Supporting Resources: 2019 Content Editorial Calendar Template. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Take Action: Download the Ultimate 2019 Content Calendar Template. . No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming.
Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy
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A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Supporting Resources: 2019 Content Editorial Calendar Template. Take Action: Download the Ultimate 2019 Content Calendar Template. . A good brand architecture and strategy helps you better share your brand story in an authentic way. Many business and marketing leaders think a brand starts and ends with a logo, colors and design.
Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security
Webbiquity SMM
DECEMBER 3, 2019
Use two-factor authentication. Two-factor authentication generally either pings your phone or your email address every time you try to log into an account. Guest post by Andy Beohar. No industry today is immune from cybersecurity risk.
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People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before.
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Webbiquity SMM
JULY 2, 2019
Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Cats can help you gain authenticity, so long as you come up with creative new approaches to using their images! Content Marketing Social Media Marketing authenticity cat memes cat videos cats cats in B2B marketing Emma Williams GoDaddy Grumpy Cat Ikea Mercedes BenzGuest post by Emma Williams.
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