Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

Trends 85

Trends Instagram Feed Feedly 85

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. In 2019, social media will become even more closely connected to your brand’s bottom line, and it’s up to your social media managers to maximize the immense opportunity it presents.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pixlee

APRIL 22, 2019

When it comes to today’s consumers, authenticity is key. Community-Driven Marketing is a Natural Extension of Mission-Driven Brands. Enter community-driven marketing. Community-driven marketing is key for brands who want to share their missions and engage with like-minded customers. Why it Matters.

Brands 71

Brands Apparel Loyalty Authentication 71

Pam Moore

APRIL 29, 2019

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Do they have the information they need? Inspiration. Empowerment.

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Metrics Social Media Marketing ROI 96

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend. 2019 Content Editorial Calendar Template. It's not going away.

Organization 106

Organization Social Media Brands Training 106

Pixlee

MAY 6, 2019

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Social media should tie heavily towards community-driven initiatives.

Strategy 74

Strategy Marketing UGC Authentication 74

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

DECEMBER 18, 2018

Instagram is on pace for another record year of growth in 2019. If we can’t trust follower count as a key indicator for brand and influencer impact, what actually matters in 2019? The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies.

Instagram 44

Instagram UGC Authentication Influencer 44

Pixlee

MARCH 7, 2019

Remember, authenticity is key when selecting influencers. Plus, it’s a great way to resonate authentically with your target audience. No matter who you’re looking to market to now is the time to use influencer discovery tools to find your most passionate fans with an engaged community.

Travel 63

Travel Hotels Brands UGC 63

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

APRIL 25, 2019

Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. When FOMO Died. Year-Round Influencers.

Communities 75

Communities Geotagging Brands UGC 75

Pam Moore

JUNE 28, 2019

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar. Download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Marketing 60

Pam Moore

MAY 27, 2019

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? SoundCloud.

Data 106

Data Brands Strategy Authentication 106

Pixlee

OCTOBER 21, 2019

These 2019 UGC superstars do an excellent job of amplifying their customers’ content through well-designed campaigns, and it’s made a tangible impact on their bottom-line success. Morphe Brushes impressive product selection and focus on their community has made them a favorite among industry professionals and consumers alike.

Campaign 45

Campaign UGC Hotels Content 45

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

Communities 60

Communities Strategy Brands Marketing 60

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

NOVEMBER 28, 2018

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar. You can download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The tactics that worked in past years will not work in 2019. If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar. You can download our 2019 content calendar template here -> 2019 Content Calendar Template.

Template 60

Template Templates Content Social Media 60

Likeable

OCTOBER 8, 2019

God-is Rivera, Global Director of Culture & Community at Twitter, started her session by defining culture as “literally what people care about. Plus, our Community Management team is always keeping tabs on what matters to brands’ target consumers based on their conversations. Look “inside the zeitgeist.”.

Advertising 50

Advertising Authentication Meme Film 50

Pam Moore

MAY 12, 2019

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Supporting Resources: 2019 Content Editorial Calendar Template. Need more help?

Brands 109

Brands Strategy Reputation Authentication 109

Likeable

APRIL 2, 2019

Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically. Here are a few other tips for how moms want brands to talk to them on social media: Spark authentic conversations around balancing all aspects of life. Lead with video.

Retail 87

Retail Brands Authentication Loyalty 87

Keyhole.co

JANUARY 18, 2024

Stanley even stopped stocking the line in 2019. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about.

Influencer 59

Influencer Social Media Strategy Marketing 59

Unmetric

AUGUST 2, 2019

A post shared by nike (@nike) on Jul 7, 2019 at 9:55am PDT. A post shared by Victoria’s Secret (@victoriassecret) on Jun 27, 2019 at 10:25am PDT. A post shared by Huda Kattan (@hudabeauty) on Jun 8, 2019 at 1:05am PDT. Look 54/70 — Fall-Winter 2019/20 #CHANELHauteCouture. View this post on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Later

MAY 5, 2019

As we reported from F8 2019 , Instagram is officially testing hidden likes with a percentage of users in Canada. The “hiding” of like counts seems to be purely about helping users share more authentic content without getting caught up in the competition. — Paige Williams (@paigebackstage) May 3, 2019. AllAtJCP #ad.

Instagram 107

Instagram Influencer Authentication Feed 107

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year.

Influencer 145

Influencer Trends Marketing Guidelines 145

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Importance of being human in your communication, language and engagement with your community, customers and audience.

Brands 60

Brands Authentication Template Templates 60

Likeable

JANUARY 28, 2020

Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019 , Ryan Kaji, earned a whopping $26 million. TikTok’s user base grew extremely quickly to 800 million active users by mid-2019, with a majority of those users within the Gen Z age range.

YouTube 105

YouTube Authentication Influencer Sports 105

Social Media Strategies Summit

OCTOBER 30, 2019

of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1 To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Going deep can help you connect authentically with your target audience and build a more human brand. We’ve been building our community and network there since. Remember it always has been and always will be about the humans.

Brands 105

Brands Authentication Template Templates 105

Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77

Brands Content Authentication Campaign 77

Sprout Social

JUNE 17, 2019

Embrace authenticity. How important is authenticity on social media? A great personal brand is one that is authentic and intrinsically connected to who you are as a person. By setting an example of transparency, CEOs can lead the charge in empowering their employees to share and advocate authentically for the brand on social.

Trends 111

Trends Social Media Brands Authentication 111

agora pulse

NOVEMBER 15, 2019

They have an air of authenticity. Instagram memes also tend to appear more authentic, inviting your followers to engage with something relatable. A post shared by Slim Jim (@slimjim) on Oct 9, 2019 at 10:11am PDT. Create a sense of community. A post shared by Pete Zaroll (@totinos) on Mar 26, 2019 at 1:22pm PDT.

Meme 95

Meme Instagram Engagement Publishing 95

Sprout Social

JULY 7, 2020

Further, in our 2019 #BrandsGetReal survey, 66% of consumers said they believed brands should weigh in on social issues because they can create real change , while 63% reaffirmed that brands have the platform to reach a large audience. Being human and authentic about social issues is one way to build this culture of transparency.

Brands 119

Brands Survey Microsoft Issues 119

Pam Moore

MAY 15, 2019

billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. billion dollar industry in 2019.

Influencer 109

Influencer Brands How To Marketing 109

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch.

Marketing 102

Marketing Authentication Template Templates 102

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Know Your Audience . Do your research!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Know Your Audience . Do your research!

Eventful 90

Eventful Tips Training Authentication 90