Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. If so, you are not alone.

Social Media 149

Social Media Training Startup Social Networking 149

Unmetric

AUGUST 16, 2019

However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter. OPPO Mobile India.

Social Media 72

Social Media Engagement Campaign Fashion 72

Ignite Social Media

DECEMBER 8, 2017

Care for and manage them, and they will reward you with engagements, followers, and likes. Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018.

Content 99

Content UGC Instagram Social Media 99

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Top 10 social media trends to know for 2018. Social media is going mobile. Social media is going mobile.

Social Media 111

Social Media Trends Report Survey 111

Unmetric

MAY 10, 2019

To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. Their post around the product launch of their Ramadan collection did really well, and it sure did win them engagement. — U Mobile (@umobile) May 19, 2018.

Engagement 92

Engagement Social Media Retail Curation 92

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z.

Platform 271

Platform Social Media Influencer Trends 271

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. Here is a look at the top social media conferences in 2018. The post Top 10 social media conferences and events in 2018 appeared first on SocialMedia.biz. Social Media Marketing World . EVENTtech .

Conference 79

Conference Eventful Social Media Microsoft 79

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. What you'll learn… . Webinar Details: .

Social Media 112

Social Media How To Training Industry 112

Postcron

MAY 29, 2018

As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Facebook continues to be the industry leader in social engagement. Building on news from the Facebook F8 conference, the focus on group engagement remains strong. Develop chatbots.

Social Media 56

Social Media Hubspot Groups Groups 56

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. At the end of 2018, 400 million users were actively using Instagram stories every day.

Trends 142

Trends Social Media Instagram Influencer 142

Social Media Strategies Summit

APRIL 8, 2021

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. First off, bear in mind that Reels are mobile-only. You can’t create Reels using the Instagram web app. Example: Red Bull.

Instagram 233

Instagram Brands Real Estate Remix 233

Pixlee

DECEMBER 15, 2017

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. February 28 – March 2, 2018. Adobe Summit 2018. CMIContent.

Conference 40

Conference Marketing Case Study Banking 40

Likeable

DECEMBER 4, 2018

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. New York Public Library. E-book or Instagram Story?

Brands 63

Brands Content Library Film 63

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. If so, you are not alone.

Social Media 60

Social Media Training Startup Social Networking 60

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Continued technological innovations will play a significant role in the user-generated content marketing trends in 2018 and in years to come. Influencer Marketing. AI and Machine Learning.

UGC 41

UGC Trends Marketing Curation 41

Hootsuite

DECEMBER 17, 2019

billion in May 2018. YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. Over 70% of YouTube views are on mobile. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. Despite the brands publishing the lowest number of April Fool’s Day posts on Twitter in 2018, these posts received the highest interactions when compared to the previous two years. — Google (@Google) March 31, 2018.

Social Media 113

Social Media Analysis Instagram Campaign 113

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. What you'll learn… . Webinar Details: .

Social Media 60

Social Media How To Training Industry 60

Sherrilynne Starkie

JANUARY 10, 2019

Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement. Stories continue to grow in importance for audience engagement across social media platforms. New CTA buttons for Facebook Page stories. Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions.

Features 150

Features Social Media Survey YouTube 150

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Social Media Strategies Summit

MARCH 25, 2021

Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. Mobile users can activate the AR view using a QR code included within the brand’s marketing materials, or via a dedicated link that Bollé shared on Instagram. According to HootSuite, the average engagement rate for Facebook video posts is 0.26%.

Examples 221

Examples Retail Instagram Buy 221

Pixlee

DECEMBER 1, 2017

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. To help you out, here are five key trends you should consider when developing your 2018 strategy. Think, “what are the key digital marketing trends coming in 2018?”

Trends 40

Trends Strategy Marketing Hubspot 40

Postcron

APRIL 28, 2018

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. In March 2018, LinkedIn announced a new update to allow company pages and sponsored content to use video. Even though engagement is the goal when using social networks, spam and harassment do happen.

LinkedIn 74

LinkedIn Engagement Team Video 74

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 132

Industry Real Estate Content Insurance 132

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Jason Yormark

AUGUST 2, 2018

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. More than half of Facebook users are mobile-only. billion users who login on a daily basis.

Small Business 128

Small Business Tips Facebook Hashtag 128

Sprout Social

APRIL 19, 2019

As of the end of 2018, it boasted over 2.32 You can find this engagement data through your Page Insights. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. If not, then uncheck the ad placement option for mobile.

CPC 111

CPC Facebook Marketing Advertising 111

Social Media Strategies Summit

JANUARY 2, 2020

The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018. But the campaign didn’t end on social. 4 Spotify Wraps Up 2019.

Campaign 165

Campaign Meme Instagram Social Media 165

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Ignite Social Media

MAY 31, 2019

It’s only a couple months old and could be a great opportunity for brands to engage their audiences. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Snap Originals. Introducing another format to watch shows on, Snap Originals programming. According to Snap Inc.

API 131

API Marketing Mobile Feed 131

Webbiquity SMM

FEBRUARY 27, 2018

Brands see the highest average engagement ratio on Instagram—10X higher than on Facebook. However, that engagement ratio declined 26% in 2016. The increased use of influencer marketing is one of the top trends for 2018. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: Buzzweb Community ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Social Media Strategies Summit

SEPTEMBER 12, 2019

Engagement level. Social Engagement. In 2018 alone, advertisers lost $19 billion to fraudulent activities. Over 56 million in-home smart speakers shipped in 2018, which presents a big opportunity for advertisers. According to eMarketer , mobile video is already the primary driver of digital video ad revenue growth.

Advertising 118

Advertising CPM CPC Buy 118

Jason Yormark

AUGUST 2, 2018

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. More than half of Facebook users are mobile-only. billion users who login on a daily basis.

Small Business 100

Small Business Tips Facebook Hashtag 100