Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Analytics Social Media Tools Klout 111

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Their posts had a branded hashtag and content like this: What’s great about this post? Plan ahead.

Strategy 93

Strategy Social Media Hashtag ROI 93

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Ignite Social Media

DECEMBER 19, 2017

Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. Pinterest Equals Search.

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Social Media UGC Paid Search Hashtag 104

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Intended Audience.

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Course Facebook Social Graph URL 40

agora pulse

MARCH 8, 2017

Charli Day (@charli_says) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Social Media and Marketing Lessons from Fake News Sites – [link] @charli_says #socialmediamarketing pic.twitter.com/gUXrwaKayU. Charli Day (@charli_says) February 12, 2017.

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Twitter How To Hashtag Domain Name 153

Buffer Social

NOVEMBER 15, 2016

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. State of Social Media 2016 Report.

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Trends Social Media Marketing Survey 40

Laurel Papworth

JULY 5, 2017

Curriculum of the Facebook course (Sydney, Australia September 2017): Are you interested in: Facebook Content Creation, posting, creating, images, videos, livestream, when to post? Facebook Analytics , Insights, KPIs and writing Measurement reports? The 2 Day Facebook Course (Intermediate) is here again! Any questions?

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Course Facebook Social Graph Hashtag 45

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products.

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Hashtag Analytics Tools Brands 47

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead.

Trends 40

Trends Social Media Predicition Instagram 40

agora pulse

JANUARY 22, 2020

In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following. Related Post : Social Media Marketing 101. Research industry-specific hashtags or keywords. Content Partnerships.

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ROI Influencer Authentication Hashtag 186

Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. 1) Trending Hashtag Overload.

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Social Media Sports Hashtag Trends 60

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

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Examples Campaign Discount Marketing 92

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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Influencer Social Media How To SEO 111

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Sprout Social

MAY 9, 2017

It’s just another normal day at the office as a social media manager. Then one of your executives comes to you and says “I need you to pull a report of our Instagram progress for the past three months.” But once she leaves, you sit thinking to yourself, what in the world should I put in this report?

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Metrics Instagram Hashtag Engagement 109

Ignite Social Media

MAY 1, 2017

Additionally, a common practice by some influencers of burying #ad among a slew of other hashtags in a post is an absolute no-no. Advertiser faith in the platform has clearly faltered though, as they also reported the first quarterly revenue decline since going public in 2013. Twitter Is Finally Growing Again, Sort Of.

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Instagram Twitter Engineering Influencer 104

Ignite Social Media

SEPTEMBER 12, 2016

Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. All that, and more, in this week’s Social You Should Know. One Billion Dollars is Snapchat’s 2017 Goal, and It’s Within Reach. They estimate about $367M in 2016 (up from about $50M in 2015), rising to $935M in 2017.

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Twitter Mobile Banking Hashtag 60

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

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Social Media Brands Instagram Training 94

Sherrilynne Starkie

MARCH 21, 2018

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. Instagram influencer marketing.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Pixlee

MARCH 10, 2020

The app launched in 2017 and has since grown to more than 500 million users with over one billion downloads. The 500 million active monthly users that TikTok has worldwide have made it the 9th most frequented social media platform putting it ahead of Twitter, Snapchat, and Pinterest. brands and consumers. million users.

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Statistics Activities Study Hashtag 67

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

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Meme Marketing Hashtag Campaign 108

agora pulse

OCTOBER 10, 2019

73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos.

Instagram 90

Instagram Tips Hashtag Discount 90

agora pulse

OCTOBER 10, 2019

73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and span into images and videos. HolidaySavings.

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Instagram Hashtag Discount Retail 91

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. According to a Sprout Social 2017 Q1 Index , 48.6%

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Instagram Hashtag Metrics Marketing 70

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. For instance, in 2017, Instagram shut down a bunch of automation services like the former go-to tool, Instagress. Customized Instagram analytics reports delivered automatically with the data that matters to you.

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Instagram HootSuite Software Comments 140

Hootsuite

SEPTEMBER 24, 2022

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC) , the largest organization representing Indigenous women in Canada, since 2017. And what should we call it on social media?

Communities 99

Communities Brands Instagram HootSuite 99

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. Understanding how Twitter works and where it fits in the social media landscape will shape the way you use it.

Strategy 109

Strategy Tips Twitter Marketing 109

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

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Team Marketing B2B Eventful 160

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Facebook has been running its Creator Studio since 2017.

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

DECEMBER 14, 2016

Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand online and if you’re a social media manager or PR agency then you may be in the 24% of brands already be doing this for your clients…. Or you may be in the 76% who are not!

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Tweetdeck Social Media Management Press Release Influencer 60

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Here are seven examples of successful user-generated content campaigns. Under Armour.

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Campaign UGC Content Tourism 43

Pixlee

NOVEMBER 8, 2018

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) The wall, whose content could be moderated either in-store or at head office, showcased fan images captured with hashtag #UANYVC.

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Retail Curation Hashtag Fashion 69

agora pulse

JANUARY 19, 2017

Some influencers may not have the largest social media following, but drive a lot of blog traffic. A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. Create a Branded Hashtag. Track the performance of the campaign through number of posts to the hashtag, user engagement, impressions etc.

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Instagram Hashtag Influencer Campaign 60