Audiense

MARCH 14, 2018

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. We monitored a number of hashtags and keywords from the day to begin to understand the people participating in this conversation. — Audiense (@AudienseCo) October 25, 2017. This is amazing!

Comparison 90

Comparison Influencer Report Film 90

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. No doubt, Twitter remains a conversation platform for media and influencers. The post Is Twitter in 2017 Even Worth the Trouble?

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Razor Social

DECEMBER 20, 2017

The most shared articles on the list feature tips/commentary from influencers and industry experts. People love reading about marketing tools! So, here’s a look back at what our readers kept clicking and sharing in 2017. You can expect great performance from an article that features advice from 45 influencers!

Curation 95

Curation Influencer Analytics LinkedIn 95

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

Influencer 89

Influencer LinkedIn B2B Industry 89

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 126

Products Twitter Marketing Real Estate 126

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Audiense

SEPTEMBER 6, 2017

On this occasion we created an insights report based on the conversation surrounding Twin Peaks throughout the season. First, we identified the individuals participating in the conversation. Monitored from May 22 to September 4, 2017. This is of great value to them, and thus it’s valuable for the studios too.

Data 115

Data Film Influencer Report 115

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Social Media Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. Apparently, Snapchat is fine with this exodus of influencers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. If you thought 2017 was the year of video, think again. More Video.

Strategy 133

Strategy Social Media CPC Influencer 133

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years.

Influencer 120

Influencer Features Instagram Hashtag 120

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. There’s less outside influence on your decision. Customer testimonials.

Conversation 111

Conversation How To Review Influencer 111

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

Groups 172

Groups Groups Tools Brands 172

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. TL;DR: brands love paying influencers hefty fees to get them to shill their wares. And, of course, influencers are loving it.

Influencer 45

Influencer Marketing Fashion Startup 45

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. TL;DR: brands love paying influencers hefty fees to get them to shill their wares. And, of course, influencers are loving it.

Influencer 40

Influencer Marketing Fashion Startup 40

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Influencer Video Roadmap. Welcome To The Video Generation By Jason Katz. Methodology.

Video 131

Video Retail Influencer YouTube 131

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Influencer Tip. Why Promote Your Blog?

Twitter 153

Twitter How To Hashtag Domain Name 153

Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. TikTok – The Future of Marketing. This platform is solely meant for the users to express their creativity to a marketing haven. 10 Reasons Why Marketers Must Be on TikTok. TikTok For Business Makes Marketing Easy.

Marketing 52

Marketing Hashtag Trends Influencer 52

Sprout Social

NOVEMBER 30, 2021

Conversational commerce. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. Conversational commerce.

Trends 144

Trends Conversation Instagram Influencer 144

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter Chats: The Untapped Market.

Strategy 109

Strategy Tips Twitter Marketing 109

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Facebook Statistics. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 142

Trends Social Media Instagram Influencer 142

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. What could you do better at in 2019?

Social Media 111

Social Media Marketing Policies Advertising 111

Ignite Social Media

APRIL 2, 2019

Revenue was driven via socially-attributed purchases, 78% of which came from offline, in-store conversions. Our social media campaign successfully and efficiently drove qualified users down the path to conversion. Socially referred traffic converted at 2x the rate of traffic referred in 2017.

Social Media 129

Social Media Case Study Retail Study 129

Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. So hiring an influencer for an Instagram takeover might not be in the bag.

Instagram 70

Instagram Hashtag Metrics Marketing 70

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

APRIL 30, 2018

Snap Is Losing Influencers, While Instagram Gains Them. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. YouTube and Twitter also seem to be losing ground with influencers.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing.

UGC 41

UGC Trends Marketing Curation 41

Audiense

DECEMBER 21, 2017

Over the past year, we have touched upon identifying the most relevant influencer s for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Methodically identifying influencers. Methodically identifying influencers.

How To 86

How To Influencer Comparison Upcoming 86

Ignite Social Media

MAY 1, 2017

letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. Additionally, a common practice by some influencers of burying #ad among a slew of other hashtags in a post is an absolute no-no. FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. According to Inc.com , one source found that the ROI was 11x traditional digital marketing.

Influencer 42

Influencer Brands Nielsen ROI 42