Unmetric

JUNE 1, 2016

And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. Within seconds, I was browsing through brand Posts arranged in the order of engagement they received online. With another click, I was looking at the most engaging Tweets. May 27, 2016. May 27, 2016.

Engagement 60

Engagement Brands Hashtag Industry 60

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Influencer Strategy Marketing 128

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Engagement matters, empty likes are just that. Empty #measurepr. A4 Inches in a print mag.

Content 100

Content Comparison Banking Consultant 100

Talkwalker SM

FEBRUARY 8, 2016

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Track the success of your marketing campaigns using the Talkwalker Virality Map. Conclusion? What to do next year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Sprout Social

DECEMBER 7, 2022

Spotify Wrapped has been showing users their musical year in review since 2016. For Spotify, it’s a viral marketing tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. What marketers can learn from Spotify Wrapped. Sharing is caring.

Campaign 102

Campaign Marketing Social Media Trends 102

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. P2P Texting stats from Hustle.

Strategy 211

Strategy Marketing SMS Mobile 211

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Socialmedia.biz

MARCH 30, 2019

Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. Content published between Monday and Wednesday recorded a 3.5%

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Stanley even stopped stocking the line in 2019.

Influencer 59

Influencer Social Media Strategy Marketing 59

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Waxing UnLyrical

MARCH 11, 2016

Conversions & engagement r good options #measurepr. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens.

Meeting 100

Meeting Comparison Banking Retail 100

Kikolani

MAY 12, 2016

Why Podcasting Is The New Marketing For 2016 (And Beyond)? Want to increase your marketing power? In the business world there are many different areas of marketing that can be used to help increase overall profits and revenues. Although, there are some myths about podcasts and their ease of use and marketing.

Marketing 60

Marketing Loyalty Advertising Directory 60

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers.

Instagram 164

Instagram Marketing Analytics Influencer 164

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! . I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year.

Tools 75

Tools Social Media Marketing Apparel 75

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Here are nine examples of social media video ideas done right to inspire your marketing efforts. Posted by Shinola on Thursday, September 8, 2016. Engaging your customer means a lot more than just getting them to watch or like your video.

Engagement 104

Engagement Video Social Media Issues 104

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Ignite Social Media

JANUARY 19, 2017

A year in social media marketing feels like 10 years in traditional marketing. Things change at light speed and as marketers, it’s our jobs to stay on top of it all. It probably isn’t surprising that this is one of the top social media themes of 2016. 1) Video, Video, and More Video. 1) Video, Video, and More Video.

Review 60

Review Social Media Trends Survey 60

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

agora pulse

DECEMBER 29, 2016

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates. Sometimes to get engagement and interaction you have to ask for it.

Engagement 133

Engagement Instagram Hashtag Analytics 133

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

Influencer 132

Influencer Marketing Reputation Collaboration 132

Ignite Social Media

DECEMBER 9, 2016

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. These are just a small handful of the promotions that were out there in 2016 that we felt deserved a head nod.

Social Media 60

Social Media Sports Eventful Video 60

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content.

Social Media 52

Social Media Strategy Sports Meme 52

Convince & Convert

FEBRUARY 1, 2018

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. Consequently (and predictably), every one of IU’s social media posts about Lilly King saw exceptional engagement, such as the post below: Congratulations to Lilly King. They want socially engaging athletes.

Sports 117

Sports Reputation Committee Marketing 117

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Understand that when marketing on social media, you are trying to build trust and relationships with people in tandem with marketing to them.

Social Media 60

Social Media Social Media Management Compete URL 60

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. 99,000 people per day. 9,000 Airbnb rentals.

Engagement 110

Engagement Brands Hashtag Eventful 110

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. That’s up from 59% in 2016. But that’s a little easier said than done. Ages 65+: 8%.

Instagram 145

Instagram Social Media Marketing Survey 145

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148

B2B LinkedIn Tips Marketing 148

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 4, 2016: Seriously, enough of the click-bait.

Feed 166

Feed Feedly News Facebook 166

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. That is why you should certainly consider app-based mobile marketing. SMS Marketing.

Mobile 135

Mobile Strategy SMS Automotive 135

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? Engagement. Pros Access to all of TikTok’s marketing suite.

Tips 52

Tips Marketing Trends Influencer 52

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 90

Brands Marketing Influencer Analytics 90