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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord.

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Ignite Social Media Selected as a Preferred Facebook Marketing Partner

Ignite Social Media

Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. This certification comes at a time where more and more people are spending time on social media. About Ignite Social Media.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. And behind this apparent miracle is a stroke of online marketing genius. Instagram: 741.7K

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. It’s a marketing and business event packed with 10k marketing technologists. Recap of the Adobe Summit 2016 event in Las Vegas. How do they differentiate?

Marketing 165
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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source .

Education 264
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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brandsmarketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.