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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. It’s a marketing and business event packed with 10k marketing technologists. Recap of the Adobe Summit 2016 event in Las Vegas. How do they differentiate?

Marketing 165
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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord. Ah the 20% rule.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!) measurepr.

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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 100
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Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. How can this be remedied? It’s win-win for everyone. We can help bring the spark back.

Twitter 110
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TikTok marketing: The complete guide for brands in 2022

Sprout Social

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 88