Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.

Facebook 98

Facebook How To HootSuite Instagram 98

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. That’s a huge opportunity to promote brand awareness in a demographic that has a lot of disposable income to spend on products.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Create and brand your TikTok account.

Brands 90

Brands Marketing Influencer Analytics 90

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

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Hashtag Brands Badge Proposal 40

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Examples Campaign Tips UGC 142

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Who is not currently on TikTok, however, are brands ! Source: [link].

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Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Philadelphia 76ers (@Sixers) July 12, 2016. Is this trend right for my brand?

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Trends Social Media Brands Hashtag 60

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. Why is BTS so famous?

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Social Media Brands Marketing Tourism 97

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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Hashtag How To Nielsen Social Networking 40

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Facebook: 255K YouTube: 12.1K Stanley even stopped stocking the line in 2019. Twitter: 10.7K

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Influencer Social Media Strategy Marketing 59

Unmetric

SEPTEMBER 1, 2016

The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Allianz Malaysia had the most Brand Posts while Prudential Malaysia had the least. Prudential had the least number of Posts among the brands in this group.

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Insurance Engagement Brands Analysis 82

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

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Survey How To Education Hotels 125

Unmetric

NOVEMBER 11, 2016

Still skeptical about insurance brands being on social media? Then, take a look at the performance of Cigna on social media during the month of October 2016. The frequency with which they tweet is more than the average for Insurance brands in North America. October 21, 2016. October 5, 2016. At a glance, Cigna has.

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Social Media Report Insurance Hashtag 95

Ignite Social Media

FEBRUARY 9, 2021

While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. Brands Banking on TikTok. 10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day.

Trends 85

Trends Social Media Health Care Eventful 85

Ignite Social Media

APRIL 13, 2017

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. This is something to keep in mind for your brand when planning content for the platform. Think about appropriate hashtags and keywords to add to the conversation.

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Trends Social Media Apparel Compete 120

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. There are countless benefits of using TikTok for Business to market your brand.

Marketing 52

Marketing Hashtag Trends Influencer 52

Ignite Social Media

SEPTEMBER 23, 2016

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. You may think including these “holidays” in your content calendars are an easy way to make your brand feel relatable by participating in the conversation of the day. Brands Using Bae.

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Trends Social Media Brands Social Media Management 60

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

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Instagram Brands Collaboration Hashtag 71

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand. Run Hide Fight.

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Education Social Media Tips Policies 111

Buffer Social

APRIL 10, 2017

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. You’ll also learn other great insights like: How brands and businesses can build a voice of their own. Be authentic.

Brands 96

Brands Construction Social Media Management Social Media 96

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. million Facebook: 49 million YouTube: 13.6 Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. Facebook is the largest platform for the brand with a staggering 22 million fans!

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Campaign Hashtag Twitter Publishing 60

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

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Organization Flipboard Social Media Company 108

Convince & Convert

APRIL 25, 2016

Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. The Rise of the Improvisational, Adaptable Brand. Nissan streamed the launch of its 2016 Maxima at the New York auto show.

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Video Brands Conference Eventful 60

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Ignite Social Media

SEPTEMBER 12, 2016

Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? This is the latest step by Facebook to improve the mobile experience. Smart moves by Facebook here.

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Twitter Mobile Banking Hashtag 60

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. It took Facebook and Instagram eight to achieve the same feat. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. So, TikTok boasts a big audience.

Tips 52

Tips Marketing Trends Influencer 52

Audiense

JULY 22, 2016

One of Britain’s loved baking brands had turned 140 years old, and they’re celebrating on Twitter. and to celebrate, the brand has launched just the right campaign on Twitter. The Tweets are engaging and appealing to the eye, not to mention right on brand! — Warburtons (@Warburtons) July 11, 2016. 644ary3eHh.

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Collaboration Campaign Film Team 97

Later

FEBRUARY 15, 2021

How to Use TikTok for Your Brand. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. Now, when people visit your page, they’ll get key information about your brand right away. Here, you’ll see popular hashtags, sounds, and effects.

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Film Trends Hashtag Curation 100

Sprout Social

APRIL 19, 2017

But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels. With over 31% of all traffic now coming from social media, brands need to start making it a priority. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 105

Ignite Social Media

JUNE 3, 2016

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. San Diego Comic Con – July 21-24, 2016. 360 Degree Facebook Photos. 360 Degree Facebook Photos.

Social Media 60

Social Media Analytics Activities Film 60

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

Social Media 96

Social Media Authentication UGC Communities 96

Audiense

SEPTEMBER 2, 2016

Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly. — L'Oréal Paris UK (@LOrealParisUK) August 28, 2016. — Jennie Jenkins (@TheBeautybyJJ) August 28, 2016.

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NGO Campaign Education Energy 87

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

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Social Media Insurance Eventful Hashtag 106

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Using both hashtags and location tag drives the most engagement. as of December 2016 was the 25 to 34-year-olds , which accounted for 25.2 Hence, they would expect such content from brands on Instagram.

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Study Instagram Hashtag Research 111

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. Pay Attention to Everything.

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Instagram UGC Hashtag Community building 40

Later

APRIL 17, 2020

How to Repurpose Instagram Stories for Facebook. The Rise of the “Stories Format” When Instagram first introduced stories back in 2016, all anyone could talk about was how it was a Snapchat ripoff. Instagram, Facebook, and Pinterest are all extremely visual platforms, whereas LinkedIn and Twitter aren’t as much.

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Instagram Facebook How To LinkedIn 58