Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Brands 183

Brands Apparel Creative Commons Consultant 183

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

Brands 114

Brands Meme Hashtag Campaign 114

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. The hashtags for the big day include: #MayTheFourth.

Brands 96

Brands Hotels Hashtag Film 96

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. billion users.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

Hashtag 40

Hashtag Brands Badge Proposal 40

Audiense

AUGUST 5, 2016

Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. — NissanUK (@NissanUK) August 4, 2016.

Automotive 60

Automotive Sports Team Campaign 60

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. — Hendrick's Ministry (@HendricksginUK) July 4, 2016. — Hendrick's Ministry (@HendricksginUK) July 7, 2016. — Jaguar UK (@JaguarUK) June 27, 2016. BsznrA6sHp. SPUMIwWjQI.

Transportation 108

Transportation Brands API Travel 108

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 89

Brands Marketing Influencer Analytics 89

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. — Hendrick's Ministry (@HendricksginUK) July 4, 2016. — Hendrick's Ministry (@HendricksginUK) July 7, 2016. — Jaguar UK (@JaguarUK) June 27, 2016. BsznrA6sHp. SPUMIwWjQI.

Transportation 99

Transportation Brands API Travel 99

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Philadelphia 76ers (@Sixers) July 12, 2016. Is this trend right for my brand?

Trends 60

Trends Social Media Brands Hashtag 60

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! It was like any other day, or so we thought.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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Hashtag How To Nielsen Social Networking 40

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. The topic of conversation is “The future of brand experience.” The future of marketing is brand experience. Customer experience is your brand.

Conversation 110

Conversation Brands Hotels Eventful 110

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Terms of Service. Source: [link].

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Marketing Authentication Trends Feed 217

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience. Not sure which hashtag holiday makes sense for your brand? — Dunkin' Donuts (@DunkinDonuts) June 3, 2016.

Hashtag 40

Hashtag Eventful Survey Report 40

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. — Samsung Mobile (@SamsungMobile) July 27, 2016. — Gatorade (@Gatorade) July 19, 2016.

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Campaign Social Media Sports Mobile 110

Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Fashion brands from the world’s top couture houses plan and strategize on how to best represent their most prized garments to make the most of the global attention. Backing a Winner – The Gucci Buzz.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Unmetric

SEPTEMBER 1, 2016

The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Allianz Malaysia had the most Brand Posts while Prudential Malaysia had the least. Prudential had the least number of Posts among the brands in this group.

Insurance 82

Insurance Engagement Brands Analysis 82

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

Influencer 130

Influencer Travel Retail UGC 130

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. 10 –March 10, 2016). With this information, brands can develop a more targeted crisis communication plan that helps protect their brand reputation. 2015 – March 2016).

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Data Social Media Brands Forums 60

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. But when was the last time you actually went to see what people have to say about your brand? For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Talkwalker SM

FEBRUARY 8, 2016

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

ROI 84

ROI Influencer Sentiment Tips 84

Convince & Convert

JANUARY 25, 2017

Google, Nike, Starbucks, and more big brands fought for attention and won. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. sJutSQHmFX.

Strategy 60

Strategy Twitter Marketing Hashtag 60

Unmetric

NOVEMBER 11, 2016

Still skeptical about insurance brands being on social media? Then, take a look at the performance of Cigna on social media during the month of October 2016. The frequency with which they tweet is more than the average for Insurance brands in North America. October 21, 2016. October 5, 2016. At a glance, Cigna has.

Social Media 95

Social Media Report Insurance Hashtag 95

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

Survey 123

Survey How To Education Hotels 123

Ignite Social Media

SEPTEMBER 23, 2016

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. You may think including these “holidays” in your content calendars are an easy way to make your brand feel relatable by participating in the conversation of the day. Brands Using Bae.

Trends 60

Trends Social Media Brands Social Media Management 60

agora pulse

DECEMBER 29, 2016

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Not Adding Hashtags. Getting in the habit of using hashtags is one of the simplest ways to increase Instagram engagement rates. Try hashtagging some keywords in your captions to begin with.

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Engagement Instagram Hashtag Analytics 133

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. There are countless benefits of using TikTok for Business to market your brand. TikTok For Business Makes Marketing Easy.

Marketing 52

Marketing Hashtag Trends Influencer 52

Buffer Social

APRIL 10, 2017

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. You’ll also learn other great insights like: How brands and businesses can build a voice of their own. Be authentic.

Brands 96

Brands Construction Social Media Management Social Media 96

Ignite Social Media

FEBRUARY 9, 2021

While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. Brands Banking on TikTok. 10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day.

Trends 85

Trends Social Media Health Care Eventful 85

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. This campaign vastly contributed to the brand’s online popularity.

Influencer 59

Influencer Social Media Strategy Marketing 59

The Realtime Report

SEPTEMBER 29, 2021

Thanks to the new incorporation of TikTok Shopping, as a brand you can easily connect your Shopify account to your TikTok Business account. What does it mean for your brand? Even though the app is perfect for newcomers, only a few brands have used its potential until now. The TikTok in-app shopping. you may wonder.

Influencer 91

Influencer Collaboration Trends Features 91