Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Hootsuite

SEPTEMBER 24, 2022

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. I, and other Indigenous women who follow social media, brace ourselves as September 30 rolls around, waiting for the inevitable ham-fisted attempt by non-Indigenous actors to be part of the commemoration.

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Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

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Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A TikTok trend can be a sound, hashtag, dance or challenge. Gentleman – Dance Hits 2015. What is a TikTok trend? Infinity – Jaymes Young. Do It To It – ACRAZE.

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Buffer Social

SEPTEMBER 28, 2021

Back in 2015, we launched our first social media calendar. We’ve re-designed our interface and added new planning features, like Stories Scheduling , Campaigns , and Hashtag Manager. It even began living on a completely separate codebase, which made it difficult for engineers to make updates and fixes.

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Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement.

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Study Instagram Hashtag Research 111

Keyhole.co

AUGUST 4, 2023

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. Learn how to evaluate your reach on social media in 2023 in this article. What is social media reach?

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Social Media How To Analytics Metrics 52

Convince & Convert

MAY 4, 2015

mophie (@mophie) March 24, 2015. Anna said Mophie’s social media play at this year’s SXSW event tapped into the paralyzing fear that one might run out of battery power while networking. Event-goers whose phones were running low tweeted with the hashtag #mophierescue. wg0yLBRnKz.

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Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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Convince & Convert

MARCH 4, 2016

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Next, reverse engineer the content accordingly. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Social Media.

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Sprout Social

MARCH 1, 2017

Nothing turns people off more than the pushy salesperson, especially on social media. 1 reason people unfollow brands on social media. Sprout’s Instagram analytics features give you in depth stats on your best performing content right down to which hashtags give you the most engagement.

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agora pulse

AUGUST 17, 2017

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Despite having a number of very loyal customers, many of these same businesses struggle to gain traction on social media. Getting in-store customers to follow you on social media also does several things. Your brand’s hashtags.

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Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Every social network is a unique world of its own, with separate sets of best practices.

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Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign?

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Campaign Social Media Tips Brands 109

Audiense

AUGUST 25, 2016

It then took us 13 years until we were able to successfully do the first round-the-world flight without fuel, starting in Abu Dhabi on March 9th 2015 and finishing there on July 26st. This flight allowed us to open many conversational doors, and social media had a big role to play in that. FC1j6XWB7f pic.twitter.com/LvH3RuD45q.

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Social Media Energy Project Campaign 60

Audiense

AUGUST 25, 2016

It then took us 13 years until we were able to successfully do the first round-the-world flight without fuel, starting in Abu Dhabi on March 9th 2015 and finishing there on July 26st. This flight allowed us to open many conversational doors, and social media had a big role to play in that. FC1j6XWB7f pic.twitter.com/LvH3RuD45q.

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Social Media Energy Project Campaign 60

Keyhole.co

APRIL 20, 2023

” Moreover, before the advent of social media, newsjacking centered on establishing a person as an authority in the dissemination of pertinent information. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

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Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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Video Tips Statistics Vimeo 100

SocMed Sean

APRIL 12, 2015

Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. Imagine that you’re conducting some research for an article, presentation, or blog post about developing a social media budget and you want something humorous for your PowerPoint presentation.

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Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Search Engine Watch. Get you entire marketing team to read these blogs today!

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Adwords CPC Marketing Retail 60

Rebekah Radice

SEPTEMBER 7, 2015

Want to pack a punch into your social media marketing? How to Improve Your Social Media Images in 4 Easy Steps. From social media visuals to Infographics and Calls to Action – ensure that there is consistency in your design and message. Follow the hashtag on Twitter beginning at 5pm PT and 8pm ET!

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Social Media How To Social Networking Template 134

Buffer Social

SEPTEMBER 6, 2023

How to find new trending sounds on TikTok Yes, you could spend hours scrolling through the platform (honestly, I wouldn’t complain) but if you’re a busy creator, business owner, or social media manager, you probably just don’t have time for it. It's not hard to see why.

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Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! Search Engine Marketing. Wait, Paid Media Investments Can Yield SEO Value?! 4 SEO Tactics to Embrace in 2015 by Martin Link. Social Media Marketing. How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr by Ann Smarty.

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Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. Naturally, video strategy has evolved on each of the various social media platforms over the years. The five big social media video channels are Facebook , YouTube , Snapchat , Instagram , and Twitter.

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ProBlogger

MAY 18, 2016

In April 2015, content creators rejoiced when Twitter announced it was abandoning its Discover timeline and upgrading to a new mobile tool designed to capture detailed trending topics. With this tool, the user can see the top 10 hashtags related to one that they’re searching or one that is trending.

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Research Tools Content Hashtag 36

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

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Social Media Tips Guidelines Hashtag 145

Rebekah Radice

JANUARY 12, 2017

And if you need help brainstorming ideas for good questions, try the “Questions” category in Post Planner’s awesome Status Ideas Engine. Kissmetrics analyzed how the performance of different types of social media content changes according to timing. Research Relevant Hashtags. Post Timely Content.

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Engagement Tips Facebook Marketing 150

Buffer Social

FEBRUARY 7, 2018

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. Use hashtags strategically. Ranked tweets.

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Twitter Hashtag Hubspot Feed 111

Rebekah Radice

JANUARY 12, 2017

And if you need help brainstorming ideas for good questions, try the “Questions” category in Post Planner’s awesome Status Ideas Engine. Kissmetrics analyzed how the performance of different types of social media content changes according to timing. Research Relevant Hashtags. Post Timely Content.

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Engagement Tips Facebook Marketing 60

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

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Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Search Engine Optimization (SEO). Data Visuals. Listicle Summaries.

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Viper Chill

JANUARY 13, 2016

I still have an RSS feed through Feedburner if that’s your preferred way of receiving content, but RSS feeds are largely ignored these days (even by tech-savvy web users) due to increasing usage of social media and the downfall of services like Google Reader. It was shared on social media over 1,400 times.

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