Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . Brands engage. It's an old game now.

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Lucy Hall

AUGUST 14, 2015

And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick! They launched on March 26, 2015! Social media gives businesses and personal brands the opportunity to be authentic and 'real'. The market is growing.

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Buffer Social

JUNE 30, 2016

These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds. Back in April 2015, Facebook made a similar algorithm update trying to ensure that stories posted directly by the friends you care about will be higher up in News Feed, so you are less likely to miss them.

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Buffer Social

AUGUST 2, 2016

The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds. 5 Ways Brands Can Use Instagram Stories. Brands aren’t strangers to Instagram.

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Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. highlight to tweet). Journey Mapping.

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Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. One is an advertisement from the brand and the other is a post from the brand that has been shared by one of the user’s friends. online adults trust brand or product recommendations from friends and family.

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Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Think of a customer support person offering terrible service that leads to an angry social post.

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Hootsuite

AUGUST 30, 2022

BeReal is currently the top social networking app on the Apple App Store. While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. 83% of Gen Z shops on social media. Almost 1/3 unfollow or block brand social media accounts weekly.

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Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. In this article, we’ll break down six standout social media campaign ideas from the past year to learn what makes them so successful and what they reveal about the future of social campaigns. Apple’s #ShotOniPhone.

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Sprout Social

APRIL 3, 2020

However, personal account attacks can also ripple out to a brand, especially when team member accounts have access to company profiles. This makes it important to remain vigilant, watching for phishing and other social engineering attacks in the form of emails, messages, friend requests and more. Enable 2FA/MFA. Take advantage of SSO.

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Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

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Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

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Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. Raise brand awareness?

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Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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ProBlogger

AUGUST 6, 2018

I’ve built my brand around “how to content,” and I know just talking about my insecurities, problems, and failures isn’t really going to help anyone. It is the source of hope, empathy, accountability, and authenticity. The Biggest Lesson I Learned About Building a Profitable Blog in 2015. Sometimes, these worries are valid.

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Unmetric

JULY 26, 2018

According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites. Facebook continues to be the biggest platform for brands. Time period : 1 January, 2017 to 30 June, 2018.

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Rebekah Radice

JUNE 26, 2016

So how can you create a strong visual brand on social media ? Today I’m giving you 6 visual ingredients your social presence can’t live without. 6 Ingredients to a Strong Visual Brand on Social Media. Think about that as it relates to your brand, your website, your entire online presence.

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Buffer Social

JUNE 15, 2016

Once you’re happy with the way your GIF feels, click ‘Create GIF’ and it’ll be added to Giphy ready to share across any social network. Use GIFs to show your brand’s personality. Social media is fun—why else would we spend so much time on it? Buffer (@buffer) August 28, 2015.

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Webbiquity SMM

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on. Blog posts started appearing with titles like “How to Sell Your Executive Team on Social Media Marketing,” and “Why Your CEO Should be on Social Media.”

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Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world. The Storyteller by Content Magazine.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Audiense

MAY 5, 2016

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% Sean Meehan , 2015 Rising Star Of The Year, The Drum Marketing Awards.

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Convince & Convert

MAY 31, 2016

These aren’t the only changes happening in the ever-evolving social media industry, but if you need help choosing how to position your brand and your content for success, it’s a good place to start. Think of Social Channels as Content Hubs. So why do brands insist on treating their audience in social media the same way?

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