Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Webbiquity SMM

FEBRUARY 16, 2016

Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Engaging content types such as video, canvas ads , carousel ads , or Stories are a great way to break through to audiences. Now, it’s a pay to play world.

Advertising 189

Advertising Social Media Tips B2B 189

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. So, while marketers are using words like "content marketing," "social media" and "mobile apps," the CEO is looking for marketers to act more like. On one hand, you have a CMO looking to engage consumers. customer engagement.

Marketing 85

Marketing Survey Advertising Mobile 85

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile…. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Proactive Report

MAY 14, 2014

It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with – than trying to grab ahold of folks’ attention via traditional ad or PR campaigns. 5 things to do to be a content powerhouse in 2014. They’re rapidly moving to mobile.

Content 92

Content Marketing Training Notification 92

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. State of affairs: The influencer marketing landscape.

Influencer 111

Influencer Marketing Survey Campaign 111

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. in revenue per $1 spent. Gap’s Styld.by.

Influencer 100

Influencer Campaign Marketing Fashion 100

Rebekah Radice

FEBRUARY 15, 2016

Social media has shifted how your company interacts and engages with prospective buyers and customers. Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been. Customer happiness surveys.

Trends 114

Trends Social Media Survey Mobile 114

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter). as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Writtent Blog

JUNE 10, 2013

Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression. billion consumers worldwide who currently own a mobile device. Engagement Matters.

Report 100

Report Social Media Marketing Survey 100

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”.

Hotels 50

Hotels Library Survey Buy 50

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. mobile app. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. and that''s not legal). Tons of them.

Data 101

Data Marketing Sentiment Advertising 101

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Later posts do not decline in engagement. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Proactive Report

NOVEMBER 10, 2012

The Burson-Marstellar Digital Crisis Report showed that 79% of the 800 companies surveyed globally said they expect a major crisis within the next year. Nearly half of those surveyed said they lack even a basic form of effective online reputation monitoring. Facebook’s mobile traffic jumped 23% in the 2nd quarter of 2012.

Mobile 111

Mobile Reputation Social Graph Skills 111

Socialmedia.biz

OCTOBER 29, 2016

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

FEBRUARY 10, 2015

What type of posts generate the most engagement on Facebook? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Being successful with social media for business comes down to creativity and engagement. When is the last time you filled out a customer survey? Engage With Your Customers.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

SEPTEMBER 7, 2022

We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Start your campaign early.

Strategy 104

Strategy Discount How To Retail 104

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 232

Social Media Hubspot B2B Marketing 232

Socially Sorted

MARCH 4, 2016

I recently surveyed my audience and I asked them “What is your biggest challenge when it comes to visual content creation?” Post Planner also has a star rating to help you choose the content that is already proven to be performing well (content your fans are likely to engage with!). Image Creation Shortcuts – Mobile.

Social Media 97

Social Media Content Template Templates 97

Sprout Social

OCTOBER 26, 2021

In fact, 49% of HR professionals say their organization plans to increase virtual methods of recruitment and candidate engagement. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Consistently engage your social audience. Consistently engage your social audience.

Applications 106

Applications Cost Team LinkedIn 106

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. In fact, spending for online videos has gone up 114% since 2014. Find ways to engage your audience: Interactive content. Did anybody say B2B is boring? Dig right in!

B2B 199

B2B Strategy Marketing Microsoft 199

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Marketing Salary Survey: Social Media Marketing by Aquent. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. billion by 2014.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. And yet – only 20% of CMOs leverage social networks to engage with customers. eBay is the most engaging brand on Twitter. 10 Mobile Marketing Stats.

NewsCred 275

NewsCred Statistics Social Media B2B 275

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. hours to 6.3

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? Less than half view social media as important for supplier/partner engagement. ( anticipate an increased budget for 2014, while just 3% foresee spending reductions. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Webbiquity SMM

JANUARY 5, 2016

Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Everyone wants engagement from their content, notes Neil Patel. So is your content boring? by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different.

Research 192

Research Social Media B2B Statistics 192

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. Engage Twitter is all about communication.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

FEBRUARY 21, 2020

The company hit the scene in 2014, offering camera lenses to attach to mobile phones. Recognizing the unique needs of social engagement across channels, Brian’s team adopted a content-first philosophy. Our survey found that team bandwidth and securing resources are two of the greatest challenges social marketers face.

Resources 81

Resources Team Education Template 81