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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 The #AskZlatan interactive campaign earned over 10.5 Adidas reported 5.8 million digital views.

Campaign 176
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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. That said, the issue of funding often poses problems for smaller campaigns or new candidates. But that’s when a smart social media campaign comes into play. Engagement and amplification.

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The Best YouTube Channels from brands in 2014

Devumi

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year!

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Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Pepsi Max (@PepsiMaxUK) February 25, 2014. Smashing Taste, No Sugar. So the question is — what’s next?

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176
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The Importance of Local Activation on Social Media: India

Mindjumpers

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Internet Users: 350 million, +44% since July 2014. 1 with a 14% user base).

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A Long List of Social Media Advertising Stats

Hootsuite

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. By June of 2014, nearly 80 percent of U.S.