Social Media Marketing

AUGUST 16, 2013

Of Google, he says, "No other company has embedded itself this deeply into my life." Just this week, the AVOS (the company made from the founders of YouTube and Delicious) launched a new video app called MixBit. How brands build relationships, curate content and tell their own story is completely in their hands.

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Social Media Flipboard Press Release Trends 167

Direct Marketing Observations

AUGUST 9, 2012

It’s what keeps companies and organizations in the public eye. As device proliferation increases, so does demand for sites, apps, content curators and content creators. What will it take to create and curate compelling content? It will start and end with the content you create and curate every day and every night.

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Content Curation Smart Phone Yahoo 207

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Curate user-generated content. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. Post only the best content you can find each day.

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Organization Flipboard Social Media Company 108

Your Escape From 9 to 5

APRIL 15, 2022

Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. Changing SEO trends.

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SEO Social Media Engineering Social Media Management 74

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part?

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Campaign Forums Curation Social Media 131

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. Your social media policy should serve as a reminder for employees to never imply or claim to speak on behalf of your company unless stated otherwise.

Policies 70

Policies Social Media How To Privacy 70

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Here’s what you need to know about Snapchat Stories.

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Social Media Brands Content Real Estate 121

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. Similar Posts: For Social Success: Think As A Media Company.

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Trends Sports News Social Media 178

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Matt Thomson, Klout @daddymention. That’s right.

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Klout Curation Social Media Analytics 129

Buffer Social

JULY 6, 2017

Not curating user-generated content. Curated content helped grow our Facebook fan base. We used to shy away from curated content because we thought it wouldn’t contribute to our bottom-line: traffic, signups, and revenue. Five out of our recent top 10 Facebook posts are curated from others. The strategy?

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Social Media Curation UGC Instagram 112

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. I find Foursquare’s recommendations to be better curated and more accurate. Companies that are smart and targeted, reap rewards. Whither the Check-In?

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Foursquare Adwords Mobile Advertising 121

Writtent Blog

JUNE 25, 2013

Use the dashboard to curate content in real-time. In the end, if your Twitter list isn’t among your go-to content creation tools and resources, curating a thorough list of thought leaders can give you a significant social media boost. Conferize curates leading conferences, and the content and social media surrounding these events.

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Tools Content Blogger Curation 91

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. There are 6.8 Source: Nielson ).

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Statistics Mobile comScore Marketing 108

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Ambassador Network.

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Strategy B2B Marketing Conference 125

Pixlee

FEBRUARY 21, 2018

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. Madison Reed. American Giant.

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Brands Content Apparel Curation 41

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. Mid 2013, she launched her new blog The Write Life. Don’t be.

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Blogger Curation Blogosphere Case Study 50

Twist Image

NOVEMBER 27, 2013

From consuming to creating and curating. Look no further than Business Insider ''s The Future Of Digital 2013 slide titled, Value (and power) are still very concentrated. online company. the future of digital 2013. From sitting back to leaning in. From looking to touching. Google = 27%. Amazon = 13%. active media.

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Yahoo Apple Reddit Retail 85

Convince & Convert

AUGUST 24, 2015

From government to media, pop culture to technology, Zignal Labs has curated exciting chatter and insights about what’s happening right now around the globe, and what we can learn from its impact. Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics.

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Press Release Curation Report News 60

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

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Crowdsourcing Curata Mobile Content management systems 131

Myrland Marketing

DECEMBER 10, 2012

I’m in the midst of researching and gathering posts that deal with predictions for 2013 in all areas of marketing and communication. As you might guess, the ones that are written about the most have to do with digital and social media. ” Indeed, Olof!

Social Media 75

Social Media Foursquare Flickr Curation 75

Writtent Blog

JULY 5, 2013

While it’s anyone’s guess which video app will prevail, companies of all sizes can take a lesson from the agility Vine displayed in responding to their competition. Image credit: Apolonia/freedigitalphotos.net. Even worse are careless or innocent mistakes which can cause your company to lose customers.

Strategy 75

Strategy Video Content Marketing 75

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Change the Target Audience.

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Screencast Content eBook Film 90

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Has your company done any testing on the best time to send email newsletters ?

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B2B Newsletter Metrics Curation 89

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Change the Target Audience.

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Screencast Content eBook Film 87

Writtent Blog

FEBRUARY 7, 2014

2012 was the year companies began to realize the value of content marketing. You’ll likely end up driving traffic to your competitors websites because the core of your content will be curated. Business psychologists have found that it typically takes around 7 points of contact for a company to make a sale. Get the drift?

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Social Media Metrics SEO Yahoo 93

Twist Image

MAY 11, 2015

In fact, their losses are getting uglier, almost tripling from 2013 when the company lost $68 million. Basically, we shifted from a world where Yahoo and AOL were our homepage (curated by editors) to a place where Facebook and Twitter are our homepage (a place where we, mostly, see what our family and friends think).

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Yahoo Apple Compete Curation 40

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

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Sports Communities Brands Company 52

ProBlogger

JANUARY 10, 2013

Zen Habits: Simplify the Internet , which seems like a sort of call to simpler action in 2013, even though it’s not pitched as a new-year post. Copywrite Matters: Highlights of 2012 and Things to Come in 2013 : a more traditional round-up that preempts the year ahead. Getting serious about social media in 2013?

Blogosphere 41

Blogosphere Creative Commons Blogger Skills 41

Buffer Social

FEBRUARY 5, 2019

For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. View this post on Instagram. Roasting coffee in a popcorn machine?

Curation 102

Curation Communities Instagram Strategy 102

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 5: 12 (of the) Best Content Marketing Infographics of 2013.

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Tips Flipboard Content Screencast 203

Sprout Social

NOVEMBER 1, 2016

For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Pinterest is a great destination for curating valuable content—just ask the Four Seasons. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines.

Travel 40

Travel Class Social Media Hotels 40

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" media company. advertorial.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. First WhatsApp, now WeChat eyes India growth. We live in the 21st century.

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Social Media Yahoo Storify Flipboard 164

Buffer Social

FEBRUARY 5, 2019

For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. View this post on Instagram. ? Roasting coffee in a popcorn machine?

Curation 67

Curation Communities Instagram Strategy 67

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Her book, Swept , will be out in 2013.

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Blogger Blogosphere Curation Case Study 53

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

FEBRUARY 17, 2022

The renewed interest in Pinterest means there are more people using the app than ever before, and the company continually rises to the occasion by rolling out new features. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. It’s cutting edge. Pinterest shopping features.

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How To Metadata HootSuite Retail 111