Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. Star Wars Day – May the Fourth. StarWarsDay pic.twitter.com/ZfpBjlm7H8.

Brands 87

Brands Proposal Sports Authentication 87

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Brands 100

Brands Loyalty Authentication Statistics 100

Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. digital ad spending.

Trends 142

Trends Social Media Instagram Influencer 142

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? What’s important for brands to realize is that Stories is not a secondary feature on social platforms. This can be seen in the engagement numbers. Brands are increasingly embracing Stories.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 154

YouTube Tips Authentication Loyalty 154

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Posts with unusual engagement patterns (a like-baiting signal). The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos.

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List Facebook Feed Feedly 190

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity.

Video 76

Video Film Meme Trends 76

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 145

Authentication Loyalty Buy Study 145

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. Keep messaging authentic – no marketing allowed!

Sports 135

Sports Authentication Comparison Social Media 135

Diva Marketing Blog

MAY 12, 2013

What does authenticity mean in 2013? . One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? So to get those people-to-people connections, I have to go to Instagram, where the “conversations” (via photos) are just that more authentic. Jack Yan. Simplicity.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

Feed 111

Feed Feedly News Facebook 111

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now.

Posterous 124

Posterous Social Media Comparison Team 124

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. 5 Ways Brands Can Use Instagram Stories.

Instagram 40

Instagram Brands Feed Feedly 40

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 108

Health Care Case Study Study Campaign 108

Twist Image

MARCH 11, 2013

If you have been following this blog, listening to my podcast, seen me speak live or engaged with me on many of the various social media platforms, I'm hopeful that you will keep on reading. My second business book, CTRL ALT Delete , comes out on May 21st, 2013, but you can get a pre-release copy today.

Buy 111

Buy Publishing Fashion Survey 111

Pam Hughes

DECEMBER 30, 2021

When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community. Nearly 46% of all searches are local, indicating that there are many highly engaged buyers out there. Instead, SEO success requires authenticity, the use of natural language, and valuable content.

SEO 68

SEO Strategy Engineering Mobile 68

ProBlogger

JANUARY 16, 2014

If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. By March 2013, they had tripled. Have useful, interesting, engaging content and the readers will come. And there you have a brand-new visitor. Join online communities.

Case Study 55

Case Study Patterns WordPress Blogger 55

ProBlogger

SEPTEMBER 12, 2016

Instagram Stories: A Much Larger, More Diverse Group of ‘Painters’ When it was first released in 2013, Snapchat Stories was revolutionary, but Snapchat allowed it to idle by leaving it virtually unchanged. This gives marketers the option of targeting users with Stories, which are authentic and engaging.

Instagram 20

Instagram Content Authentication Yahoo 20

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 40

Health Care Case Study Study Campaign 40

Buffer Social

SEPTEMBER 28, 2023

Whether you're a creator, a small business owner, or just someone looking to grow an authentic online audience, Chenell’s story offers tips and perspectives to build her thriving community. She believes that the emotional connection she builds with her audience through her authentic voice is irreplaceable. "The

Template 83

Template Templates Authentication Newsletter 83

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. Here are nine of the most creative and least gratuitous brand Vine accounts.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. However, they went had a minor slip-up in 2013 while making a tweet about the Black Friday sale. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online. Uniqueness.

Badge 145

Badge Facebook Authentication HootSuite 145

ProBlogger

OCTOBER 1, 2018

She is also brand ambassador and generous with other bloggers by sharing and working together. Creating great content, finding an audience, building engagement, monetizing your blog. I started blogging in 2013 in June and my blog is about how I stay organized as a busy mom of two small kids and how I work from home.

Blogger 26

Blogger Consultant Affiliate marketing Course 26

Hootsuite

FEBRUARY 14, 2023

They earn thousands or even millions per year for sharing branded content with their audience. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Engagement metrics. Brand status. How many brands do they work with? How often do they work with a brand?

Influencer 110

Influencer Instagram Collaboration YouTube 110

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media.

Social Media 111

Social Media Engagement Marketing How To 111

Likeable

APRIL 23, 2019

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. The feed is certainly not going away anytime soon, but as stories and mobile usage continue to rise in popularity, it will become increasingly important for brands to meet their customers where they are. We’d say yes.

Social Media 87

Social Media Authentication Feed Feedly 87

ProBlogger

DECEMBER 30, 2011

He also has a talent for community engagement. Her book, Swept , will be out in 2013. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York. I’m curious to see how he leverages his brand in 2012. I love his blog. Derek Halpern. Jenny Blake.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. . We got onto what we’d each want if we had a brand of our own.

Communities 78

Communities Instagram UGC How To 78

Later

JULY 24, 2020

In fact, Snapchat only introduced stories in 2013 — and it’s unlikely that anyone could have predicted just how successful the 24-hour, mobile-friendly, ephemeral format would become. Stories are constantly changing to meet how brands, creators, and every day people use social media. But this wasn’t always the case.

Instagram 85

Instagram Authentication Features Mobile 85

Buffer Social

SEPTEMBER 24, 2018

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Part II: Instagram working on a brand new standalone shopping app.

LinkedIn 60

LinkedIn News Social Media Brands 60

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. . We got onto what we’d each want if we had a brand of our own.

Communities 60

Communities Instagram UGC How To 60

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Table of Contents.

Trends 111

Trends Social Media Data Authentication 111