Personal Branding: Authenticity vs Transparency – Do You Know the Difference?
Pam Moore
JUNE 8, 2017
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. What do I share? Transparency.
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