Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The three primary success metrics reviewed were: reply rate, retweet rate and engagement rate. But using too many hashtags has a negative impact. Length of tweet.

Report 219

Report Twitter Brands Hashtag 219

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., drought12 twitter.com/hogneck/status… — dc denton (@hogneck) August 26, 2012.

API 178

API Education Social Media Research 178

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. Use hashtags. At the moment popular hashtags could be #summer #festival #euro2012 and so on. Plan your content.

Instagram 279

Instagram How To Hashtag Communities 279

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Will it impact engagement? Let’s find out. X now offers three tiers: Basic, Premium, and Premium+.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Convince & Convert

FEBRUARY 22, 2013

Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados. At the end of 2012, LinkedIn sent emails to their users with the top 1%, 5%, and 10% viewed profiles.

Brands 134

Brands Film Hashtag Campaign 134

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

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Issues Survey Campaign Authentication 136

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Easily customize them in Canva, and take your Reels game to the next level today.

Video 112

Video HootSuite How To UGC 112

Ari Herzog

MARCH 13, 2012

With each question asked and picture shared, their fans are responding — and Kotex is engaging in return. They’re also retweeting dozens of people who are loving the #KotexForReal hashtag that is seen at the end of the above video (that’s aired numerous times on TV). . — Ari Herzog (@ariherzog) March 13, 2012.

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Company Tumblr Case Study Hashtag 152

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. This campaign follows a successful 2012 Pin It To Give It, where the company secured over 7,000 re-pins, resulting in the donation of over 7,000 eyeliners to Look Good Feel Better women undergoing cancer treatment. The tricky part?

Campaign 131

Campaign Forums Curation Social Media 131

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 What’s the hashtag for that event you’re planning?

Syndication 103

Syndication Marketing Advertising SEO 103

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. It shows how users view, share and engage with your content. On Instagram, hashtag usage and engagement rates are included in the raw data.

Data 40

Data Social Media Marketing Influencer 40

Later

OCTOBER 29, 2019

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . And when asked about the shadowban conspiracy, Instagram stated that “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. .

Instagram 76

Instagram Hashtag Feed Feedly 76

Mindjumpers

DECEMBER 9, 2015

And it remains the fastest growing market for social networks in the world. Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Sprout Social

OCTOBER 9, 2018

With the surge in social media engagement came a surge in fantasy sports. Let’s take a look at how a few of the top-rated fan sites are using social media to engage with fans and prospects. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. They’ve used hashtags.

Sports 83

Sports Social Media Engagement Compete 83

Absolute PA

APRIL 25, 2014

I’m here to let you know that whether you are a freelance VA, a high street shop or even a business consultant, Instagram can work wonders for your biz, and is a great driver of brand engagement and website traffic. In fact, Facebook bought Instagram for a cool $1 billion in 2012 – so naturally, they work well together.

Instagram 83

Instagram Tips Hashtag Embedding 83

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. The hashtags for the big day include: #MayTheFourth.

Brands 96

Brands Hotels Hashtag Film 96

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. The researchers also discovered that Facebook users are much more engaged than other social media platform users. Key takeaways for marketers.

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Study Social Media Marketing Research 40

Convince & Convert

APRIL 16, 2015

Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site. While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page.

Video 60

Video Tips Facebook YouTube 60

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Assess Reach vs. Engagement. Yet it is when users engage with the content that they show real interest for the product or your brand.

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

MAY 1, 2015

In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since. CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin. Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Social Media Engagement Statistics. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities.

Social Media 126

Social Media Reputation URL Badge 126

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs.

Social Media 59

Social Media Engagement Strategy Meme 59

Absolute PA

MAY 4, 2012

I’m very excited about my next speaking engagement at the Association of Business Psychologists Conference 2012. So expect lots of tweeting from me while at the event using the hashtag #ABP2012. If you’re attending the conference remember to come say ‘Hi!’ You can follow the @ABPsychologists too!

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Conference LinkedIn Hashtag Eventful 60

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. On Twitter, the brand engages a little more than it Tweets.

Social Media 93

Social Media Brands Instagram Training 93

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. 10 Tools for Managing Twitter Engagement by Practical eCommerce.

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Tools Twitter Tips HootSuite 192

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. Video posts receive 38% more engagement than image posts.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 Let’s dive into Gymshark’s marketing strategy. billion today. Instagram: 6.7 Stay Humble’.

Strategy 52

Strategy Influencer Social Media Meme 52

Sprout Social

JULY 31, 2018

For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. In this post, we’re going to cover the gamut of Instagram marketing hacks. Instagram Marketing Basics. Hashtag contests. Influencer Advertising.

Instagram 85

Instagram Brands Marketing Hashtag 85

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59