Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 129

Brands Analytics Data Metrics 129

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Only 63.4%

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile Marketing Mitigates Risk. We as marketers have been trained to think we can outsmart the consumer by being creative. With each piece of content we create, there is an obvious risk.

Content 60

Content Marketing Process Energy 60

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Content 60

Content B2B How To Energy 60

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. If you’re brave enough to join, it can be a formidable content creation resource. Probably not.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Koka Sexton

JANUARY 14, 2013

Your profile should be used as a resource, not a resume. decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. Time is the scarcest resource and unless it is managed nothing else can be managed.” ” Peter F.

B2B 92

B2B Social CRM LinkedIn Class 92

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

MAY 1, 2015

That’s due, in large part, to the ability to spend more time and resources on developing their strategy. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since. CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Webbiquity SMM

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. Why do they (really) buy from you?

Strategy 190

Strategy Marketing B2B Exercises 190

Kikolani

DECEMBER 14, 2012

Last Fetching Friday of 2012. The Resources Mashup. Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food? B2B brands can learn from and apply these mom-centric B2B content cases. Blogging / Content. Business / Career.

Mashup 134

Mashup Resources SEO B2B 134

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Kikolani

JUNE 29, 2012

The Resources Mashup. Blogging / Content Marketing. 30 Free Ways To Market Your Small Business Site – There are at least 30 ways to market your website with a time investment and no credit card required. What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012.

Mashup 115

Mashup Resources eBook RSS 115

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Secrets of Becoming a Pro B2B Tweeter by Social Media Today.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

B2B 293

B2B Trends Analysis Marketing 293

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Make it a point to read one of these amazing – and free – resources each day for the next 3 weeks.

Case Study 105

Case Study Study Research Report 105

Pixlee

JUNE 23, 2017

Pixlee Helps Marketers Use Real Customer Photos and Videos to Improve Email Engagement and Sales Through Integration with Oracle Marketing Cloud. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Marketing 40

Marketing Content Applications Campaign 40

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Todd Wheatland, Kelly OCG @toddwheatland. via eMarketer.

Curation 127

Curation Content How To LinkedIn 127

Mindjumpers

SEPTEMBER 18, 2012

Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape. Similar Posts: Study: The Global Social Media Check-Up 2012. How Social Is B2B? Facebook and Twitter tend to be the first choice for most brands. Infographic].

Platform 268

Platform Brands Automotive Tumblr 268

Webbiquity SMM

JULY 7, 2014

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Mindjumpers

AUGUST 28, 2012

Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. However, industry experts now extol the virtues of social media marketing – if used effectively.

Strategy 228

Strategy Facebook Metrics Advertising 228

Koka Sexton

MARCH 24, 2013

As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. I collected some great resources and wanted to share: New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE.

Company 109

Company LinkedIn Hubspot B2B 109

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. Now simply put…… You’re only a marketer who has a blog. You are a marketer who has a blog”. You’re Not Yet Building an Email List: A research by Monetate shows that Email marketing drives more conversions than any other marketing channel, including search and social.

Adsense 60

Adsense Blogger Hosting List 60

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. Now simply put…… You’re only a marketer who has a blog. You are a marketer who has a blog”. You’re Not Yet Building an Email List: A research by Monetate shows that Email marketing drives more conversions than any other marketing channel, including search and social.

Adsense 60

Adsense Blogger Hosting List 60

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

MAY 14, 2013

more here in 30 of the best business blogging guides and resources of the past year. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. Why You Want To Be the Last Blog Standing by Outspoken Media.

Resources 195

Resources Tips Syndication SEO 195

Convince & Convert

FEBRUARY 16, 2012

We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer. But it really is a beautiful way to present otherwise boring resources. Jay : Hey, it’s Jay.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. 2012 Social Media Marketing Industry Report. Key findings.

Strategy 247

Strategy Survey B2B ROI 247