article thumbnail

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

article thumbnail

Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

Techipedia: Tamar Weinberg

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In 2011, the best content will be sent to those who sign up to my newsletter. Want a sampling of the email you’ll get? For years, I’ve spent thousands of hours to find you amazing content. Didn’t think so.

Marketing 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. The very first tweetathon we held was on June 13, 2011. Background.

article thumbnail

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 247
article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227
article thumbnail

What We Really Think of Internet Marketing Gurus

Bill Hartzer

put together a report called “ The 2011 Unguru.me Take a look at this: Here is a sampling of what Unguru.me They’ve started a website called Unguru.me Report “ It offers an inside look as what people really think of gurus. Summary: It’s not pretty for the self-proclaimed gurus.

Marketing 128
article thumbnail

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

That was the theme of my recent Webinar at Blogging Success Summit 2011. Are you trying to build community and kinship around your company? Sample Headlines Include ….&#. For new blogs, I recommend writing 50 sample headlines before you write one post. View more presentations from Jay Baer. “This Blog is About __.

Questions 148