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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. But if you don’t ask the question, the answer is always no.” — Brandice Daniel, founder of Harlem’s Fashion Row. Specifically, would women of color be interested in a dedicated social community? The Know: An OWN Community.

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4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. It’s interesting to note, however, that what worked in 1992 still can work in 2011.

Fashion 161
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Liked what you saw?

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Mapping Your Social Graph

Proactive Report

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Nokia fans spend $107.32

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It Lorenz traces its social media etymology way back to 2011 on YouTube. Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year.