Buzz Marketing for Technology

JUNE 27, 2008

Thursday, June 05, 2008. Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." community. (5).

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AJAX Lijit scribd Sharepoint 100

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to learn how to use conversation to your advantage, please come join us as we walk the talk and engage with you.

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Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

JULY 16, 2010

Use the podsafe music communities to share your music with podcasters. And visit the East Honolulu Clothing Company. Make a really good demo ! You will instantly stand out from the crowd. We can’t rely on mainstream radio – we have to market ourselves. This is a way to share networks and offer mutual support. Go Waimanalo!

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Social Media Upcoming Conference Viddler 88

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

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Social Media Strategy Tourism Social CRM 142

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

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Social Media Tourism Blogger Upcoming 40

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

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Metrics Strategy How To Tourism 132

Bare Feet Studios

JULY 8, 2009

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. There’s an example here.

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Social Media Astroturfing Wikipedia Upcoming 80

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Communities Twitter Web 2.0 ROI 237

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Consider this yet another free tip from your early adopter, Rox. Meaning – completed, finished, to-do item checked done.

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Upcoming Project Instant Messaging Sentiment 101

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Tourism Campaign Sites Social Media 40

Bare Feet Studios

MARCH 19, 2010

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In theory a company has the right to set its own rules on its own properties.

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Social Media Upcoming Conference Comments 40

Bare Feet Studios

OCTOBER 10, 2008

Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer. Tatu Digital Media : Web design, product demos, WordPress mods and community management Share/Bookmark Thanks for reading! Farah October 14, 2008 at 1:47 am What a great breakdown.

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Social Media Construction Consultant Upcoming 40

Bare Feet Studios

AUGUST 20, 2008

If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series. We are actually getting calls from companies who want to sponsor – without having approached them first! in their community. Shane Robinson August 20, 2008 at 2:06 pm @chris – check out 99designs.com.

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Eventful Social Media Conference Badge 40

Bare Feet Studios

MARCH 3, 2009

I find the company story very interesting. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn. We will be upstairs in the Aliʻi Board Room.

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Social Media Wiki Flickr Upcoming 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Bare Feet Studios

APRIL 14, 2009

Invest in an external mic & supported camera 8 #smgps about 1 hour ago from twhirl Online video: When it is nearly free to produce and host, why don’t you or your company have its own internet TV show yet? ;-p p 9 #smgps about 1 hour ago from twhirl Online video: Do you have something to say?

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Video Upcoming Conference Viddler 40

Bare Feet Studios

JANUARY 31, 2008

But application server preferences aside, the first thing any company should do is not skimp on their hosting provider. fitzage January 31, 2008 at 7:11 pm It’s unquestionable that Joyent went through a very rough patch for awhile. I tend to agree and would love to see Twitter re-tooled on a more stable platform such as PHP.

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Twitter Hosting Upcoming Conference 40

Bare Feet Studios

FEBRUARY 9, 2009

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

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Price iPhone Upcoming Instant Messaging 40

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.

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Press Release Technorati Klout Metrics 238

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Consumers love to create new products and fervently support brands and companies that demonstrate they truly value their opinions.

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Crowdsourcing Brands Tourism Campaign 190

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

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Social Media Consultant Strategy Organization 141

Bare Feet Studios

DECEMBER 29, 2008

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. The parent company is from Australia, though their corporate site has zero information. There is no About page or any information on the parent company page; you must visit the main office in your country.

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Forums Advertising Sites Upcoming 40

Bare Feet Studios

APRIL 6, 2009

What if a publisher/distributor like Mountain Apple Company set up a site like this and offered something new and special every day/week? If Hawaii companies could collaborate on a similar site, and offer new bundles each month – I think this would improve the collective bottom line. “What’s in it for MacHeist?

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Price Discount Upcoming Tourism 40

Bare Feet Studios

FEBRUARY 2, 2009

Obama is asking each of us to step forward and take responsibility for how we affect change in our hearts and minds, our communities, our nation. It seems to me we also have the opportunity to mature in our understanding of energy transactions. To want to actually give back to a developer who has created something of value.

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Software Upcoming Energy Conference 44

Techipedia: Tamar Weinberg

JULY 29, 2010

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. Money makes the world go round. Great post! You usually do.

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Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. check it out) [link] [link] School of Tourism Jay Baer gets wooed by Canadian intern Gilbert Leung w/ his 3 week build of search eng.

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Social Media Strategy Engineering Social CRM 165

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. There’s a lot of data out there and I am aware that these are just a few tiny pieces. I’m calling this the comradeship factor.

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Class Avatar Cause marketing Postrank 248

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. In his own, story-filled way, he emphasized the point that we are in a period of unusual communication change and upheaval, not unlike the 1920s and the invention of radio. And that’s the problem.

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Social Media Strategy Affiliate marketing Company 160