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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably.

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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. We’ve been managing social media programs for billion-dollar brands since 2007. Buzz is never worth damaging a brand’s reputation. Wrong Audience. They of course won’t mention the harm they’ve done.

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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. Though they’re more focused on expensive social analytics, they’ve recently relaunched free accounts do allow feed tracking.

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 10th, 2007 at 2:14 pm.

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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

Back in 2007, Tiger Woods was still the undisputed king of golf. Recognizing that its sidebar ad value was severely compromised, Facebook responded this summer by allowing business pages to promote their posts, paying to make status updates ‘stickier’ on followers’ news feeds. Be endearing and establish a reputation as an expert.

Facebook 129
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

Back in 2007, Tiger Woods was still the undisputed king of golf. Recognizing that its sidebar ad value was severely compromised, Facebook responded this summer by allowing business pages to promote their posts, paying to make status updates ‘stickier’ on followers’ news feeds. Be endearing and establish a reputation as an expert.

Facebook 129
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How to get “Custom Customers”

Taylor Marek

You can do something stupid and completely blow up your reputation, causing ripples in the market. Something that will reach out to them, and show them the solution to their urgent need. How do you capture the entire market’s attention? Or you can do something no one has thought about to capture them, but understand this.

How To 105