Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I’ll admit (a little secret of mine) that I initially befriended a few folks I admired on TV (specifically, 2006-2007′s Beauty and the Geek) but since I have no personal connection to the guys, I deleted the non-genuine contacts.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

AUGUST 26, 2009

This is especially true as the FTC plans to police sponsored conversations. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Brand evangelism programs fall under the jurisdiction of sponsored content.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Sure, people don’t want to lose control of the conversation. Others have been there for over a decade. Let me port my RSS feed to it and be done with it!&#

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Social Media Strategy Yahoo Communities 278

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, At its core, it is about having internet-enabled conversations and from those conversations, building relationships that can lead to transactions and brand-building.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Bare Feet Studios

OCTOBER 1, 2008

Though they are free and quick to sign up for, each service has its own DNA or culture, and understanding how to develop campaigns for each of them is a job for experts. If you want to learn how to use conversation to your advantage, please come join us as we walk the talk and engage with you. Who Should Attend?

Social Media 40

Social Media Tourism Airlines Upcoming 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Here’s my list for 2008. Here’s 2006. Yes, that’s right.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How Does a Company Dip its Toes in the Conversation? : On the other hand, if you are Brian Solis, you need to know what to do as an expert and where to listen to the ongoing conversations.

SEO 162

SEO Social Media Marketing Reputation 162

Bare Feet Studios

DECEMBER 4, 2008

The dawn of “web 2.0&# aka “the social web&# is a literal boom time for business that remains largely untapped. The tools are mostly free, and incredibly cheap compared to traditional media campaigns. A powerful global conversation has begun. The main investments are in time and understanding.

Advertising 40

Advertising Upcoming Tourism Buy 40

Bare Feet Studios

DECEMBER 13, 2008

You can blame Carter (as one retired auto exec recently did in private conversations) or you can look at a history of missed opportunities in the auto industry, as NY Times columnist Tom Friedman recently did. The Social Web is about conversation. Conversation: it still barely exists. Where is his backup team?

Social Media 44

Social Media Viddler Upcoming Hosting 44

Social Media Strategery

FEBRUARY 9, 2010

Hmmmm…sounds like his perspective, experience, and business acumen would be a valuable addition to the Gov 2.0 conversation, don’t you think? In 2007, he proposed using a construction tool that vibrates cement to keep it in liquid form as it pours. Facebook firewall gov20 government government 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. I can tell a zillion stories about off topic pitches, but other posts have already told some of those tales. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. His book has been the topic of conversation just about everywhere , and for good reason. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Two days ago, they launched a new campaign to replace the old one. Had this campaign been launched 5 or 10 years ago and had it not been for social media, I think I’d still be driving by the old billboards.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 14, 2010

Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions. It’s not just boring at times, it could be hazardous to your other campaigns too. btw, January 11, 2007?

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

You need to be prepared to converse with (and not just speak to) your constituents. It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. It’s basically like a one sided conversation when everything is automated. It’s not just media. I hate that.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. To participate in the conversation, marketers will need to be able to have and provide greater access to decision makers – speed of response is crucial.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. If you’re not following the conversation regularly, your customers might just flock to your competitors instead. You need to consistently work at building relationships and not let them be.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 7, 2010

Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. The success of a social media marketing campaign strongly revolves around engagement. Looking to grab people’s attention without engaging them in conversation is like saying: “Hey! Look at me!

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I explicitly had this conversation with this guy this morning… and I got the sense that he was overly generous. And duly promised to get back to me.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

The time has come for companies to be part of the conversation. Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it. I’d like to put in my $0.02

Social Media 105

Social Media Marketing Digg MySpace 105

Social Media Strategery

MAY 21, 2009

One of the least discussed elements in the cyber-attacks that struck Estonia in 2007 was psychological operations. According to Morozov, “in an ideal world, they {institutions like the WHO} would have established ownership of most online conversations from the very beginning, posting updates as often as they can.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. You should still consider your blog or website as a viable way to build community and/or to drive sales and conversions. So those who are running social media campaigns should be aware of that!

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often.

Conference 279

Conference Study FeedBlitz Research 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

“Hit and run” guest posts are of little interest to us, for two reasons: (1) there’s a certain amount of work involved in getting someone set up as a new author and showing them the ropes; and (2) the community responds much much better to those they get to know and converse with regularly. Great reading! Thanks so much for your post!

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Conversion expert. Every website that sells products or closes for appointments whether B:C or B:B should be interested in their conversion ratios and improving those ratios. what action do we take. Project manager.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go?

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. But to a newbie, it looks like he’s self-promoting. Thankfully I have no desire to go there again.

Blogger 177

Blogger Press Release Advertising Review 177