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Tribal Marketing | What is it & why is it important? | Audiense

Audiense

Tribal Marketing is the process of segmenting audiences based on shared beliefs, affinities and interests, instead of clustering by demographics such as age and gender. In recent years, consumers have come to expect more from brands. It’s no longer enough for brands to have a great product or service, they must have the values and ethos to match.

Marketing 113
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G2 users have voted Audiense as leaders across the board

Audiense

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Social Media Analytics. Social Media Monitoring. Mid-Market. (51-1000

Analytics 148
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Why do marketers need social listening tools? Audiense Source: Audiense Audiense takes a different approach to social intelligence. Here’s a quick video overview: Want to dive deeper into this subject?

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The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

Audiense

Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. ” Using Audiense Experiences via one of the accounts mentioned above has created a user friendly experience.

Groups 109
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Twin Peaks 2017: Using the data to create the next big TV sensation

Audiense

Earlier this year Emmy Award winner Fred Garver used Audiense to define the personality traits of his lead characters and tailor story lines within the pilot episode to one of his tv series. Analysing different segments of any demographic in Audiense corrected the over-indexing in the audience that the show would originally appeal to.

Data 115
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A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As we hold heartedly believe here at Audiense it is all about following the data ! Sign up to a FREE Audiense Insights account to view the full report ! What is your dream car?

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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Why are they talking about cryptocurrency and what do they know about it? If you are interested in this subject you can download the report here. Who are these people?