Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments.

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Collaboration How To Education Team 224

Ignite Social Media

SEPTEMBER 11, 2023

Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. Their title is usually Social Media Manager, Digital Manager, or Marketing Manager. Therefore, content production is one of the largest challenges.

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Team Social Media Social Media Management How To 167

Ignite Social Media

FEBRUARY 1, 2022

Overposting TikTok-Style Videos. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. “One Ericka Riker, Community Manager. Manager of Community Management. Aly Moser, Community Manager.

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Social Media UGC Trends Organization 196

Buffer Social

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

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Social Media Authentication LinkedIn B2B 101

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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Trends Strategy Marketing Authentication 147

Webbiquity SMM

JUNE 21, 2022

Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management. Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing.

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Influencer Brands Policies Privacy 288

Sprout Social

OCTOBER 16, 2023

For example, this TikTok below pokes fun at Bored Ape Yacht Club, an NFT-collection that features eclectic apes: The caption, “We hate nfts. The brand taps into 2000s nostalgia frequently, like in the TikTok below that features one of their most iconic looks: a Bobby Jack tee, brown gauchos and a tiny backpack.

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Brands How To Authentication Collaboration 115

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. 55% of TikTok users bought something after seeing the brand on the app.

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Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Here’s how it works… Pinning in Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. If you haven’t followed me yet on TikTok, do that now! Is This New?

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Campaign Facebook Features Examples 186

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Use this feature to secure and manage your digital assets efficiently.

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News Social Media Airlines Collaboration 71

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

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Brands Marketing Real Estate Collaboration 148

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

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Case Study Marketing Directory Retail 114

Social Media Strategies Summit

DECEMBER 16, 2022

Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College. Kelly Bennett , Social Media Manager, University of Cincinnati. Kelly fully admits that she didn’t totally get it.

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Social Media UGC Project Collaboration 130

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Episode Summary. But where do B2B marketers fit in?

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B2B Social Media Management Apple YouTube 118

Ignite Social Media

JANUARY 30, 2024

The ebook tackles the big questions and offers a structured exploration of AI’s role in content production, community management , analytics, and paid media. – A comprehensive guide to AI in community management , including practical tests of AI tools in real-world scenarios.

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eBook Analysis Social Media Press Release 91

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. more engaging for audiences, TikTok Stories are another tool in your arsenal. What are TikTok Stories? How do TikTok Stories work?

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Film How To Feed Feedly 125

Buffer Social

OCTOBER 2, 2023

Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. The possibilities are enticing.

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News Report Social Media Instagram 80

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Context is key.

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ROI Team Social Media Metrics 135

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

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Examples Campaign Tips UGC 142

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.

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Social Media Content Airlines Authentication 90

Ignite Social Media

DECEMBER 4, 2023

Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Know Your Audience As John, a senior community manager at Ignite, notes, “it starts with the audience and the people – people first.”

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Social Media Brands How To Metrics 91

The Realtime Report

FEBRUARY 17, 2022

How to Strategize TikTok. TikTok has gained popularity among various audiences and is becoming one of the most trending platforms globally. You need to have a presence in TikTok if you want to boost your brand’s sales. TikTok entered the social media space at the right time. Community Building.

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Brands How To Hashtag Influencer 91

Ignite Social Media

JUNE 13, 2022

No one can argue that TikTok is a powerful marketing tool. With so much competition for attention on the platform, it can be tough to know who to trust when managing and spearheading your TikTok marketing. Opting for a TikTok manager is often the answer. Passion for TikTok and the Wider Social Media Landscape.

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Class Marketing Skills Campaign 96

Likeable

DECEMBER 15, 2020

With everything that happened in the world this year, we’re grateful that you were still able to give us some great platform updates such as TikTok analytics tools, Instagram Reels, Snapchat Spotlight, and so many shopping features. More TikTok Features. What would 2020 have been without TikTok ?

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List Social Media Hashtag Instagram 126

Hootsuite

MAY 24, 2022

If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. TikTok ads already reach nearly 885 million people worldwide, and up to 81.3%

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HootSuite Campaign Metrics CPC 97

Sprout Social

SEPTEMBER 8, 2022

As building a following becomes more accessible on channels like TikTok, more people will seize the opportunity to become creators, monetize their videos and build a long-term, sustainable career. In this article, we explain what TikTok Creator Next is, how it’s different from the TikTok Creator Fund and how it can help brands find creators.

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How To Collaboration Metrics Campaign 92

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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SEO How To Hashtag Engineering 93

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

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Types Social Media Microblogging Overview 145

Hootsuite

OCTOBER 19, 2021

The time has come: you’ve started a TikTok account — congratulations! and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. But making creative videos about donut cereal or mom pranks is just one step in building a successful TikTok presence. What is a “view” on TikTok?

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Strategy How To Hashtag Trends 139

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Think about it.

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Tips Brands How To Hashtag 105

Hootsuite

SEPTEMBER 29, 2021

Thinking about buying TikTok followers ? If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? TikTok has been downloaded more than two billion times , and has 100 million active users in the U.S. per new follower.

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Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. So it makes sense that businesses are flocking to TikTok to expand their reach. TikTok hashtags. What are TikTok hashtags? Benefits of using hashtags in your TikTok strategy. Let’s find out.

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Hashtag How To Trends Influencer 112

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories. Published on.

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B2B Brands Marketing How To 136

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). What are TikTok hashtags?

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Hashtag Trends Analysis Study 145

Ignite Social Media

JANUARY 14, 2021

Jesse Walker , Community Manager. Sara Trzemzalski , Community Manager. Meghan Hardy , Director, Community Management. Stephanie Purinton , Manager, Community Management. Kathleen Loescher , Manager, Content Development. Susan Flower , Senior Productions Manager.

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Social Media Marketing Trends Communities 200