Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229

Video Trends Marketing Mobile 229

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Robots aren’t replacing people yet.

Research 143

Research Strategy Influencer Survey 143

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S.

Consultant 147

Consultant Project Cost Resources 147

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves.

Social Media 135

Social Media How To B2B Team 135

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Table of contents: What is a chatbot builder? Here are a few to consider.

Hubspot 101

Hubspot Template Templates API 101

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. They need brands to provide quick and effective solutions to their problems. Not sure how to provide great customer support via social media?

Social Media 145

Social Media Hubspot Statistics Survey 145

Writtent Blog

DECEMBER 18, 2023

Like other aspects of your content marketing, case histories seem overwhelming. Talk about specific pain points, their struggle to make things work, and what led to the decision to find a solution. Step 2: Show their search for a solution. What challenges in your business or industry influenced you to look for a solution?

Case Study 98

Case Study Study Questions Tips 98

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? The Solution: Suicide Prevention Training On Instagram Creating an accessible, scalable, free suicide prevention playbook meant solving two main problems: Cutting down the training material.

Campaign 208

Campaign Social Media Case Study Training 208

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

The Realtime Report

JANUARY 24, 2022

This last solution will save you time, but you must be ready to invest a considerable amount of money. Whether you choose to use website templates or hire web designers, you’ll want to opt for stylish, eye-catching solutions that help you meet your goals and satisfying your audience’s interests. Readability of fonts.

Tips 182

Tips Content management systems Fashion Template 182

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools? brand safety rate and a 99.9%

Reputation 131

Reputation Tools Brands How To 131

Oktopost

FEBRUARY 12, 2024

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. Financial institutions must be able to navigate the complex web of regulations while staying up-to-date with modern forms of communication, including social media. What is the Smarsh integration?

API 62

API Construction Organization Meeting 62

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Team Social Media Management Report 103

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? I have the solution. Let’s get started. Who is my target audience?

Project 129

Project Social Media Template Templates 129

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 123

Examples Social Media Sentiment Influencer 123

Ignite Social Media

JULY 23, 2020

Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. This certification comes at a time where more and more people are spending time on social media. About Ignite Social Media.

Social Media 172

Social Media Facebook Directory Marketing 172

Ignite Social Media

JANUARY 22, 2024

Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. Brands that aren’t leveraging TikTok’s advertising solutions are missing out on a major opportunity to grow their business.

Organization 179

Organization Campaign Conversation Platform 179

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Try Hootsuite Inbox 2.0

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Social Media 75

Social Media Banking Brands Sentiment 75

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B 62

B2B Metrics Comparison Education 62

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Fueling this influencer marketing powerhouse is the cutting-edge AI search and analytics embedded within the KOL Radar SaaS platform.

Influencer 95

Influencer Collaboration Embedding Campaign 95

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Khoros solutions . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 99

How To Sentiment Template Templates 99

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 62

Data B2B How To Metrics 62

Social Media with Romona

MARCH 30, 2024

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. When it comes to social media it’s time for all small business owners to be prepared for anything. Why am I saying this? Wherever You Are

Social Media 40

Social Media Affiliate marketing Small Business Training 40