The State of Social Listening in 2022 - Report
Social Media Today
MAY 17, 2022
Are you utilizing social media monitoring in your marketing process? Here's a look at the current state of play on listening.
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Social Media Today
MAY 17, 2022
Are you utilizing social media monitoring in your marketing process? Here's a look at the current state of play on listening.
Webbiquity SMM
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.
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Webbiquity SMM
JANUARY 23, 2024
Show your customers that you listen to them and do your best to prioritize their satisfaction. Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. Customer-centric strategies.
Social Media Strategies Summit
APRIL 11, 2024
of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. So, how can you use this to improve your social media marketing strategy?
Social Media Strategies Summit
MARCH 6, 2024
You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.
Digimind
NOVEMBER 15, 2020
There is much to be proud of, considering current economic climate, with this year’s Digimind placement of Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020.
Hootsuite
APRIL 25, 2024
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.
Sprout Social
MARCH 7, 2024
This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.
Convince & Convert
MARCH 7, 2024
Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Few marketers used AI for lead scoring (23%) and social media listening (7%). Key findings highlighted: Room for improvement.
Digimind
SEPTEMBER 17, 2018
At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. The post Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm appeared first on Digimind Blog.
Sprout Social
FEBRUARY 1, 2024
Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.
Digimind
SEPTEMBER 17, 2018
At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. The post Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm appeared first on Digimind Blog.
Sprout Social
MARCH 5, 2024
In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.
Social Media Strategies Summit
SEPTEMBER 22, 2021
Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?
Social Media Today
MAY 20, 2022
In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.
Keyhole.co
FEBRUARY 13, 2024
With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why creating a social listening plan tailor-made for Twitteratis should be a priority.
Sprout Social
FEBRUARY 28, 2024
What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.
Bill Hartzer
NOVEMBER 6, 2023
Talkwalker, a leading consumer intelligence company, has launched the Next Generation of Social Listening. This cutting-edge solution not only streamlines the social listening process but also dramatically reduces the time analysts spend on it, marking a significant leap in the industry.
agora pulse
APRIL 7, 2020
Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. 10 Social Media Management Tools for 2020.
Hootsuite
APRIL 26, 2023
This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. Basically, with social media market research, you’re as close to being a mind-reader as you’re gonna get.
Sprout Social
JANUARY 9, 2024
According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.
Ignite Social Media
APRIL 27, 2021
Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. We here at Ignite Social Media are strictly tool-agnostic.
Keyhole.co
MARCH 9, 2023
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”
Oktopost
MARCH 27, 2023
Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global.
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?
Hootsuite
OCTOBER 12, 2023
Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Who are they?
Sprout Social
AUGUST 15, 2023
With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.
Sprout Social
JUNE 13, 2023
As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. Brand Love is also the social team’s primary OKR.
Sprout Social
JANUARY 24, 2024
Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.
Keyhole.co
APRIL 2, 2024
Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. That’s what this guide is here for.
Hootsuite
SEPTEMBER 16, 2022
To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.
Social Media Today
MAY 19, 2022
In the third part of our State of Social Media Listening report, we look at the key opportunities of monitoring.
Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Check out industry reports or consult peers to get an idea of the range you would have to spend.
Sprout Social
OCTOBER 19, 2023
They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.
Sprout Social
JANUARY 23, 2024
Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.
Social Media Today
MAY 18, 2022
In the second part of our State of Social Listening report, we look at the key platforms of focus for gleaning audience insight.
Sprout Social
JUNE 7, 2023
In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?
Convince & Convert
SEPTEMBER 30, 2021
Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .
Hootsuite
SEPTEMBER 14, 2023
Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.
agora pulse
NOVEMBER 10, 2020
We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. What are social media analytics?
Sprout Social
AUGUST 22, 2023
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.
Sprout Social
FEBRUARY 8, 2021
While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.
Sprout Social
FEBRUARY 19, 2024
AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.
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