Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

How To 99

How To Sentiment Template Templates 99

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. We'll invest in training and resources to ensure we can use it to its full potential.”

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. We'll invest in training and resources to ensure we can use it to its full potential.”

Team 147

Team Marketing ROI Training 147

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 10, 2024

Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work. Create training materials that cover the fundamentals of complaint management and outline company policies and procedures.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

The Realtime Report

APRIL 16, 2024

Customize AI Outputs: Train AI models like ChatGPT based on the company’s specific editorial style, preferences, and target audience. Collaborate with AI: Think of AI as a collaborator rather than a replacement.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

OCTOBER 19, 2023

These virtual agents, however, need to be trained, adapted to your tech stack and monitored. Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. This is what happened at Hudl.

Social Media 79

Social Media Sentiment Metrics Data 79

Social Media Network Marketing

FEBRUARY 28, 2024

Key Strategies for Effective Crisis Management: Proactive Monitoring and Detection: Utilize social media listening tools to monitor brand mentions, sentiment trends, and emerging issues in real-time. This team should be well-trained and equipped to handle crises effectively.

Social Media 56

Social Media Reputation Sentiment Issues 56

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. Well, it all started when a passenger on a train heading to Euston from Glasgow decided to use the restroom onboard. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Pam Moore

APRIL 2, 2024

Social Media Monitoring and Sentiment Analysis: AI Tools monitor social media conversations, providing valuable insights into customer opinions, preferences and brand perception. Unlock your full potential so you can lead with certainty and clarity by embracing technology as a positive disruptor that fuels growth and excites your team!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER is manually coded into a machine-learning model with annotated data to train the model into recognizing important entities from unstructured data.

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. And, as the breadth of skills that social media managers are expected to have expands, social media management training and education is more important than ever. Just a thought. —

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MARCH 30, 2023

These models came with a high price tag to build and train, and they usually addressed one opportunity. At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering. What does AI onboarding and enablement look like?

Software 120

Software Training Energy Team 120

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants support cultural change, recruitment & training and for internal communications initiatives. So, more and more, social media consultants are being asked to train client teams. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

OCTOBER 31, 2023

For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

JANUARY 9, 2024

But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Insufficient training With any new technology, there’s a learning curve or some uncertainty. But that’s just the beginning. Conversational AI tools are no exception.

Conversation 79

Conversation FAQ Sentiment Banking 79

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. We look in depth at tools and analyse statistics and bottom line figures in social media.

Class 85

Class Training Social Media Case Study 85

Proactive Report

FEBRUARY 27, 2021

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Now they have a reputation management issue on their hands.

Sentiment 64

Sentiment Reputation Training Issues 64

Keyhole.co

NOVEMBER 7, 2023

Digging deeper with a hashtag tracker, you’ve uncovered a valuable insight: besides professional bodybuilders, everyday gym goers, and training coaches are also drawn to creatine products. These insights are supported by high engagement and positive sentiments. For example, let’s say your brand is selling creatine supplements.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Laurel Papworth

JULY 17, 2023

Then look at the different ways of accessing GPT and other AI, including training your own model inhouse for your own projects. It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff.

API 52

API Case Study Training Conference 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Idaconcpts

SEPTEMBER 20, 2014

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. What’s Your Budget?

Social Media 166

Social Media Sentiment Cost Energy 166

Laurel Papworth

JUNE 7, 2016

Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Interested in other training? We look in depth at tools and analyse statistics and bottom line figures in social media.

Course 40

Course Training Social Media Press Release 40

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. #measurepr. A5: Outcomes, Action–Did they take what they learned from us & use it??, Clicks, shares, etc.

Research 183

Research Sentiment Banking Upcoming 183

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. PR teams can monitor sentiment and address potential brand crises. From my in-house days: – Train *everyone* on social media (what/why/how) to streamline future requests, support, strategy, etc. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

APRIL 26, 2022

Provide executive communication training. Provide regular training—from corporate communications writing, to media training for on-screen appearances. These aren’t one-and-done—make training a core, recurring part of your strategy. Once you have buy-in, how can you help leaders succeed? And this can feed your efforts.

Strategy 87

Strategy How To Training ROI 87