Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 4, 2010

As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.

Social Media 117

Social Media Strategy Consultant ROI 117

Webbiquity SMM

MAY 10, 2011

Make your content easy to share by including social sharing buttons on your blog posts. This doesn’t directly lead to ROI, but when readers share your content, they are enhancing your reputation by implicitly giving your their endorsements. Showcase your customer support. Got some great support resources online?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 19, 2010

Also, toying with the amount and type of content I want to be alerted about. Beer and NutshellMail. I currently set up the email alerts to be sent every 4 hours – 6AM, 10AM, 2PM & 6PM. Ill see if this cadence works. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

agora pulse

OCTOBER 26, 2020

To avoid typing the same response regularly, you can also create saved replies for your team. In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Social CRM. Social CRM. Social Ads. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

AUGUST 19, 2010

Guests type their story – upload a photo if they want – add their name and address. RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. That’s it.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. This primarily demonstrated the extent to which Twitter activity reflects social activity.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

JUNE 24, 2010

If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships. Just hit the reply button 9 times out of 10 and you'll have it made.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 6, 2010

Merrill Build Your Brand a Social Content Ladder in 5 Steps [link] Anonymous I’m always looking for more great strategies to share wtih both my members at MyTwitterToolbox.com along with the attendees for my Niche Affiliate Marketing System. type link:www.(competitorURL).com GREAT INFO! Thanks so much for the commenting.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Sorry – watching Anderson Cooper go nuts on BP as I type this reply). [link] jaybaer Weird, isn't it? link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. Is anyone advising them?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

agora pulse

APRIL 7, 2020

To avoid typing the same response regularly, you can also create saved replies for your team. In addition, Agorapulse has great social listening options. Engagement: With e-clincher’s social inbox, you can view all comments, mentions, tags, interactions, and reviews in one convenient spot.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. link] jaybaer This is the type of campaign where I wonder if the media coverage is more valuable than the actual execution? My take on this here [link] Thanks again for your post…it got me thinking early today.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. In addition to learning more about what questions and problems your customers may have with you, you’ll accrue a lot of goodwill just by asking. Internal search reports.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 13, 2010

You should have 8 marketing plans, one for each audience type and audience need. That's one of the reasons social media works – you're appealing to people on a 1:1 or 1 to few basis. Sounds like you need to marry her, and quick! link] jaybaer So, so, so important. You don't really have a “marketing plan&#.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Strategy Metrics Organization 136

Sprout Social

SEPTEMBER 26, 2016

Reputation management is an essential part of an effective social media strategy. Users can continue to leverage Sprout’s engagement toolset to better manage their online reputation —including replying, tasking, tagging and marking messages complete. Use the View By Type toggle to focus on Reviews.

Review 40

Review Engagement Facebook Social CRM 40

Convince & Convert

SEPTEMBER 21, 2010

What type of program is this? If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? Awareness, Sales, or Loyalty?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 25, 2010

William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend. link] Hervé Weytens Do You Know Your Customers Enough to be a Social Media Hit? That got a chuckle out of me.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 1, 2010

These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. Early in my online career I did a lot of website strategy and online advertising.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 19, 2010

But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

JUNE 16, 2011

Further, while the ability of your customers to diffuse negative information about you increases, so does your risk for reputation hell. With each passing second, a wall is building up between you and your customer base that has expressed a certain level of dissatisfaction. ??Further,

Comments 160

Comments Brands Fashion Review 160

Convince & Convert

AUGUST 4, 2010

Seriously, this is good for any type of receiving in, including internal customers. Will Social Media negativity draw CEO types more into the fray? Can you tell who the “blahs&# are if you aren't using Social Media? Who should spearhead Social Media listening? Who should spearhead Social Media listening?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

APRIL 8, 2010

The virtual keyboard is barely better than the iPhone, and you still cannot touch type. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Now, the bad news. The iPad is not a computer. Not even close.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 13, 2010

Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 15, 2010

But surely this is actually just one ‘step’ here, and the step itself isn’t necessary about social media, and it is no guarantee of success? So for social media success the big question is HOW you harvest. What type of relationship do you have with your clients? Step one is the only action you can take.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? Same goes for location based social networks. twitter????twitter??????????Is

Social CRM 147

Social CRM Twitter B2B CoTweet 147