Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here are some of the aspects you should keep in mind: Sentiment.

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Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

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Social Media Strategy Sentiment Marketing 147

Buffer Social

JULY 13, 2022

This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. By having your policy in mind, you’ll be prepared should a situation arise.

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Social Media Policies Team Comments 98

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

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Template Templates Social Media Tips 134

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Take care of your social media team and their mental health. Social media managers in particular shouldered a lot of professional challenges in the last year. I work a lot longer, but overall, I'm MORE satisfied.

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Team Marketing How To Policies 114

Sprout Social

JUNE 23, 2021

The good news is that providing social customer care doesn’t have to mean scrambling or refreshing your Twitter feed 24/7. Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social.

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Sprout Social

OCTOBER 31, 2023

For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

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Tools How To Sentiment Training 100

Harp Interactive

AUGUST 3, 2010

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. What tools do you use for social media management? What will you require from us before initiating a social media program for our company?

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Questions Company Social Media Real Estate 313

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Let’s say you’ve recently changed your work from home policy. Share feedback across departments.

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Review FAQ Construction Metadata 97

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom. Get Started.

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Social Media Management Social Media HootSuite Tools 145

Hootsuite

NOVEMBER 28, 2022

Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. The joys of technology.

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Reddit Brands Meme Forums 100

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Do you know what your communications and social strategy will look like once the shelter-in-place/stay-at-home order ends?

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Strategy Metrics Hubspot Retail 143

Sprout Social

MARCH 17, 2020

A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Another way to manage a high volume of inbound private messages is to create a Chatbot that can take on—or at least begin—conversations about common issues.

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Features Brands Library Team 101

Hootsuite

MAY 1, 2023

Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Guidelines HootSuite Policies 104

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Track your social sentiment Okay, so you know people are talking about you. The good news? Wendy’s currently has 3.9

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Reputation Strategy Brands HootSuite 106

Hootsuite

OCTOBER 12, 2023

Minute 3-8: Analyze your findings Your next five minutes of managing business social media accounts involves analyzing your findings. Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand?

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Social Media HootSuite How To Template 120

Techipedia: Tamar Weinberg

MAY 18, 2010

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Beth Thanks for outlining the points so well. Reply Jay B.

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Social Media Strategy StumbleUpon Digg 269

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

JULY 20, 2023

In this post, we’re honored to share everything healthcare providers need to know to do social media analytics right. Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template.

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Analytics Social Media HootSuite Metrics 83

Hootsuite

MARCH 26, 2020

And when you keep the public engaged, you’ll be able to keep them informed about the policy and issues that matter most to them. Social media gives you an opportunity to be more transparent. The first thing you should focus on as a social media manager is listening to your audience. Citizen engagement.

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Social Media HootSuite Education Social Media Management 143

Sprout Social

FEBRUARY 13, 2023

You can track their purchasing behavior (order history, average order value, usage) and source attitudinal data ( voice of customer , sentiment and psychographics). With so much rich customer data available, proper management is key. Here are four tips for managing and sharing customer data at your organization.

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Data Social Media Tips Metrics 108

Sprout Social

OCTOBER 31, 2022

If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. pic.twitter.com/B5jcH60Q4H.

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Meme Social Media Social Media Management Trends 126

Hootsuite

MARCH 27, 2020

10 tips for communicating on social media during a crisis or emergency. Review—and possibly pause—your upcoming social calendar. Have a social media policy in place. Have a social media policy in place. Guidance on accessing social account credentials (i.e., Here are our tips.

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Social Media How To Policies Team 145

Oktopost

JUNE 9, 2020

Your social media training should cover: A tour of the company’s social networks. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Review of company social media policy. Brand Sentiment. Seamless Integration with Your SMMS.

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B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Buffer Social

MARCH 23, 2022

These guidelines will push you to think through how you’ll handle certain situations before they arise and help if other team members are managing social media on your behalf. All of this increases overall social media engagement and serves as word-of-mouth marketing. How Timely Do I Have to Be?

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Comments Social Media Guidelines FAQ 81

Sprout Social

MAY 16, 2022

Instead of going to your website first or searching for your social profiles, they can chat with you directly via the message button. You can integrate Google’s Business Messages with the social media management software or messaging service you’re already using via the API. Reply within 24 hours.

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Engagement How To Notification Google 135

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media.

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Radian6 Training Communities Conversation 113

agora pulse

OCTOBER 1, 2019

These messages can be humorous, sweet or sentimental. If you aren’t around to answer a question about a free trial, or another about your shipping and return policies, you could very well lose out on a massive sale. Use Agorapulse quick social media monitoring and management.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

These messages can be humorous, sweet or sentimental. If you aren’t around to answer a question about a free trial, or another about your shipping and return policies, you could very well lose out on a massive sale. Use Agorapulse quick social media monitoring and management.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

FEBRUARY 7, 2011

Lasica (again) details 10 key social media metrics that can be tied to business performance including customer engagement (e.g., number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention. 50 Ways to Measure Success in Social Media by B2C Marketing Insider.

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Social Media Tools Tips ROI 198

Hootsuite

MAY 29, 2023

Image creation Content sourcing is one of the biggest bottlenecks for marketers and social media managers. You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. Make sure to have a comprehensive social media policy in place before implementing any AI solutions.

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Social Media HootSuite Privacy How To 71

Hootsuite

AUGUST 14, 2023

ChatGPT prompts for social media marketing Social media managers , listen up. These ChatGPT prompts for social media marketing will help you create great content and engage your audience: Design five creative hashtags that can be used to promote a new clothing line on Instagram.

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

MARCH 16, 2023

An ongoing conversation about a government policy Trying to take advantage of a social media conversation about a government policy that hurts people is an example of a potentially bad time to enter a social media conversation (depending on your stance). You need to track metrics that matter.

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Fashion Sentiment Collaboration Policies 98

Sprout Social

DECEMBER 12, 2023

2024 will usher in a new chapter, where AI-powered data analysis, copywriting, graphic design, social media management and customer care tools become the new standard. If you don’t already have an AI use policy in place, now is the time to implement one. will strengthen the customer experience.

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Marketing Loyalty ROI Influencer 128

Hootsuite

JULY 7, 2020

For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Brands should express empathy and solidarity with negative sentiments, then rally their audience around positive sentiments with strong calls to action.

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Hashtag Activities Social Media Retail 145