Sprout Social

OCTOBER 19, 2023

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

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Strategy Sentiment Marketing Analysis 126

Sprout Social

JANUARY 10, 2024

Set a policy for each type of customer and complaint Once you’ve categorized your customer and complaint types, create guidelines for handling and resolving specific issues. Create training materials that cover the fundamentals of complaint management and outline company policies and procedures.

Reputation 102

Reputation System Brands Knowledge Base 102

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Check out our social media response template for help creating your own policy.

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B2B Sentiment Analysis Reputation 155

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. This can prevent you from gaining a thorough understanding of customer sentiments and conversations around your brand and products.

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Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral?

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Social Media Strategy Sentiment Marketing 147

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Policies Guidelines HootSuite 77

Buffer Social

JULY 13, 2022

This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. By having your policy in mind, you’ll be prepared should a situation arise.

Social Media 98

Social Media Policies Team Comments 98

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant always listens to gauge audience sentiment to inform all activity. Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. They are skilled storytellers.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 15, 2021

Understand audience sentiment around major topics. Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. One of the benefits of using Promoted Tweets is that Twitter has an exclusivity policy.

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Trends Twitter How To Hashtag 127

Sprout Social

JUNE 23, 2021

Social listening tools like Sprout give you a detailed look at customer sentiment. For example, what does your shipping policy look like? These policies are key to ensuring that your one-off customers return in the future. This is a big one if you’re in ecommerce. Do you offer exchanges and returns? Any guarantees?

Strategy 123

Strategy Policies Resources Loyalty 123

Socialmedia.biz

AUGUST 10, 2020

One way of handling this successfully is by selling off some items like furniture, electronics, non-sentimental valuables, and even the car. Contact the insurance company to have your policy aligned to the new state requirements and update your information with any recurring billers. Comply with new state rules.

Tips 95

Tips Insurance Sentiment Cost 95

Hootsuite

JANUARY 22, 2020

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. These are particularly useful when you find yourself frequently sharing the same specific details, like opening hours or return policies. Take another five minutes to analyze your findings.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. As we look to the post-pandemic workplace, leaders have an opportunity to redesign their processes, policies and norms with the central principles of diversity, equity and inclusion, including making flexible work core to your working model.”

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Team Marketing How To Policies 113

Sprout Social

OCTOBER 31, 2023

Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Specifying a tone such as assertive, happy, empathetic or friendly, helps sentiment analysis algorithms within the AI tool to choose appropriate words and phrasings in the response to ensure it matches the tone you specify.

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Tools How To Sentiment Training 97

Ari Herzog

APRIL 21, 2020

First: Publicly apologize to Anita Hill and indicate policy changes. What tactics are being used to persuade people creating neutral and negative sentiment? If I was advising Joe Biden on how to increase engagement with the American people, I’d suggest the following four things be done as soon as possible. They deserve better.

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Posterous Sentiment Reddit YouTube 91

Socialmedia.biz

FEBRUARY 11, 2019

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Socialized

MAY 7, 2010

Brown points out that from a legal standpoint, this statement is both puzzling and unnecessary, but it is nonetheless indicative of a general sentiment that there is no longer any reasonable expectation of online privacy. The best policy is to assume you have no privacy. All of the social networking leaders have stumbled.

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Privacy Health Care Sentiment Policies 234

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. How to get Yelp reviews without violating policies.

Review 125

Review How To Guidelines Badge 125

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 147

Team Marketing ROI Training 147

Hootsuite

JUNE 28, 2023

Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level? Different industries and countries have different legal requirements for handling customer data.

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HootSuite URL Analytics Forums 120

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents.

API 52

API Case Study Training Conference 52

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. million social messages talking about quarantine policies and social distancing. The conversation sentiment in March hit a high of 50% positive. million messages throughout the month.

Brands 112

Brands Sentiment Conversation Hashtag 112

Sprout Social

NOVEMBER 6, 2020

Let’s say you’ve recently changed your work from home policy. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings. You could compare reviews before and after the change, monitor the changes in sentiment and further refine your plans based on the feedback you receive.

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Review FAQ Construction Metadata 94

Sprout Social

JUNE 15, 2020

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. TikTok’s privacy policy. This includes opt-ins, let alone accepting your privacy policy. LinkedIn and GDPR , breaking down how LinkedIn’s ad platform leverages data under GDPR.

Social Media 130

Social Media Privacy Marketing Policies 130

Sprout Social

JULY 28, 2020

In a similar move, fitness studio Barry’s posted to its Instagram important safety changes like updates to their air filtration systems and new check-in policies. Other need-to-know information to consider sharing with your customers ahead of time may include: Changes to in-store return and try-on policies.

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Strategy Retail Marketing How To 132

Harp Interactive

AUGUST 3, 2010

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. The candidate should ask for brand and corporate policy guidelines, your business goals, target audience segmentation and profiles. What kind of reporting will you provide?

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Questions Company Social Media Real Estate 313

Sprout Social

MAY 18, 2020

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. Marketers have already adjusted their social strategies in response to COVID-19. Not everyone is ready to reopen.

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Conversation Retail Sentiment Education 105

Hootsuite

MAY 15, 2023

Social media policy : You could include this within a larger brand guidelines document. Best Buy doesn’t call theirs a “do’s and don’ts” but it’s clear and to the point: Keep your guidelines and policy documents where all franchisees can easily access them. It can be as simple as a Google Drive folder.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

OCTOBER 12, 2020

Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. What’s your company’s return policy? To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions.

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Content Metrics UGC Conversation 142

Webbiquity SMM

FEBRUARY 11, 2016

Offer clear and user-friendly policies so that prospective customers understand the details of the transaction and they’re more inclined to part with their money. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Janet Fouts

FEBRUARY 4, 2012

Komen says it was because their policies changed and because Planned Parenthood is under investigation. Petitions started circulating from Moveon , the Breast Cancer Action Network , MomsRising and others to protest the change in policy. Rumors abound as to why they did it.Some say it was politically motivated.

Attensity 126

Attensity Social Media Policies Sentiment 126

Convince & Convert

MAY 25, 2014

Simple steps like providing a prominent link to a privacy policy or including third-party credibility boosters like security badges can increase trust and correspondingly, conversions. That sentiment – all too common – is a conversion rate crusher. Boost trust Submitting ANY form is a vote of confidence.

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Conversation Badge Sample Samples 165

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Passengers can get help finding a reservation, accessing their Amtrak Guest Rewards, learning about policies and more. Helpdesk integrations.

Conversation 98

Conversation Strategy Social Media Marketing 98

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant. .&#

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Real Estate Comparison Focus Group Blogosphere 177

Hootsuite

NOVEMBER 28, 2022

Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. Reddit’s official content policy doesn’t explicitly ban affiliate links, but they do warn against coming across as “spammy.” The joys of technology.

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Reddit Brands Meme Forums 100

Social Media Strategies Summit

FEBRUARY 27, 2024

GEICO got it right here by sympathizing with the customer, then urging them to follow up by providing more specific information via DM: Hi, I’m sorry for the difficulty with your policy. Please DM us your policy number, state, and full name, so I can get you connected with an agent.

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Social Media Tips Guidelines Policies 181