Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

Tools 257

Is Facebook Home the Beginning or the End?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. I haven’t used it personally, but from afar it seems a little bit like the Windows Mobile interface that uses live tiles and lots of photos to make the phone experience more vivid and alive.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

CPC 179

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Your Brand Is A Learning Space

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Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Still, most of the media being created looks, feels and acts like an ad. . media.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

10 Items For Your 2013 Stategic Plan

Proactive Report

Real-Time Media Strategy. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities.

Mobile 113

Associations rank low in Digital IQ Index

SocialFish

The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. Congrats to Todd Carpenter and the gang from NAR; Lorraine Wilson , Don Blake and the gang from NEA; Rin-rin Yu , Chad Davis and the gang from NAHB, and the social media teams at NFIB and AMA. Actually, low is kind. I believe the words used were “challenged&# and “feeble.&#.

Leaving Facebook

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On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). Media is just media. I don't know the innards of GM and their media planning or strategy, but this decision does require some context.

Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.

In The Nick Of Real-Time

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It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. The Social Habit is a social media research series from Edison Research. Just last night, a friend was lamenting on Facebook that it took three phone calls and over two hours to their get their iPhone 5 activated via their mobile service provider. Right now, we're in the autobahn phase of social media.

Three New(ish) Trends In Digital Media

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There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. If you saw The Social Network , you might remember 'Face Mash,' the product Mark Zuckerberg made before Facebook. digital media. digital media trends.

The Ever-Evolving Consumer Evolves (Again)

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Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. Mobile connectivity just changed everything (again). The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. millennial media. mobile device. mobile strategy.

To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well.

The New Digital Experience

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It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. As deep and as rich as the new analytics truly are, we're still looking at all of this dynamic media with a fairly traditional mindset. dynamic media. media company.

The Social/Anti-Social Network

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Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. the most common response is the ability to segment the social graph (Google + calls them, "circles"). It's a different kind of "social."

Co-dependency In The Age of Facebook

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Twitter was (and still is) a much more mobile-friendly experience. What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. Our friends are there, and not being there leaves us - somewhat - out of social loop. Last week, Google launched a brand new online social network called, Google +. mobile experience. social circle.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!).

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

Thoughts on UK magazine ABC figures…

The Way of the Web

But two of those only grew by 1% or under (and Bauer Media is planning a new glossy men’s mag ?)… A lot of people have commented on the changes in the media over the years… The recession – not just disposable income, but the perception of value in times of economic hardship.