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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 103
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

As its footprint in the social media landscape grows, the TikTok team has been hard at work creating brand safety solutions within their ad platform including the TikTok Inventory Filter and some pre- and post-bid safety tools. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Free your team up to complete meaningful, fulfilling tasks. JennyBot was available on Slush’s website and mobile app. Bestseller is the best retail chatbot example for customer service in bulk. Bestseller’s custom messenger chatbot solution freed their team up for other, more human-centric tasks. Source: GetJenny.

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How COVID-19 has changed social media engagement

Sprout Social

Find all of Sprout's resources to help teams and social managers navigate their response to COVID-19. As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Your customer journey shows those folks often using their mobile to order groceries early in the week. Your tactics here would be to: Find a chatbot that works for you (Heyday, for example, integrates directly with your human team). And check in with your customer service team. Implement it onto your site. And launch!