Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before. Here is a closer look.

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Sentiment Marketing Analysis Loyalty 128

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

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Analysis Sentiment Marketing How To 99

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 99

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) on social media. The problem? Don’t sweat it!

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Social Media How To Metrics Analytics 98

Keyhole.co

MAY 31, 2023

Are your results in social media the bare minimum, or should you be reaping enough? You should start measuring your social media statistics with that of the set benchmarks across your particular industry. It is the process of comparing your social media performance against your competitors’ social media performance.

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Social Media Strategy How To Analysis 52

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

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FAQ Retail Overview Loyalty 121

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 114

Keyhole.co

NOVEMBER 7, 2023

Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. With these audience insights, you align your social media strategy to engage these active users.

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Hashtag Analysis Twitter Sentiment 52

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

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Trends Social Media HootSuite Embedding 145

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 117

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

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Strategy Brands UGC Marketing 116

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases.

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Strategy Metrics Hubspot Retail 141

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. How is B2B CX Different from B2C CX?

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B2B Marketing Metrics Survey 101

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

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Review Brands How To Analysis 123

Ignite Social Media

JANUARY 25, 2018

Behaviors include everything from life events, payment and device preferences, and retail spending. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Post Trend Insights. Implications for Marketers.

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Facebook Sample Samples Sentiment 107

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Tools B2B Sentiment Notification 116

Hootsuite

JULY 13, 2022

We go into detail on customer service metrics here. Commonly used metrics for customer experience include: Net Promoter Score, Customer Effort Score, Customer Satisfaction Score and, Average response time. Don’t forget to build your social media customer service strategy , too. With cold, hard numbers. Source: Hootsuite.

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Tips HootSuite Survey Template 108

Pixlee

SEPTEMBER 29, 2020

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Social media engagement including liking, sharing, and commenting on posts. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more.

Engagement 90

Engagement How To Metrics Loyalty 90

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. – Wikipedia.

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Trends Social Media Strategy CSR 146

Keyhole.co

NOVEMBER 18, 2021

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. You can see the key performance metrics for influencers. Pricing – Customized. . #2. Pricing – Customized. .

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Influencer Campaign Tools API 124

Hootsuite

AUGUST 2, 2022

This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Social media customer service is extremely important. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services.

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Template Templates Strategy HootSuite 78

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

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Strategy Brands Hubspot Survey 127

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. Facebook social media strategies that worked for brands in the past may not fly today. Facebook engagement metrics are: Likes Comments Shares Clicks on your posts Video views. What’s the gist of it?

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. What are Instagram eCommerce tags?

Instagram 117

Instagram HootSuite UGC Influencer 117

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Telecommunications Wireless Software Applications 218

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

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Metrics Social Media Sentiment Airlines 96

Sprout Social

JULY 14, 2016

With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. If you’re using tags to categorize published messages, the report provides engagement metrics. Understanding Brand Sentiment. Today we’re excited to introduce the Tag Report.

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Report Sentiment Metrics Patterns 40

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. Social listening & social media. Direct questions work well on social media, too. VoC stage 2: Analysis.

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Data Survey How To Review 119

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60

Keyhole.co

SEPTEMBER 6, 2023

Gathering real-time feedback Before launching a new product or revamping an old one, gauging public sentiment is crucial. For instance, if you’re a fashion retailer pondering over introducing a new line of vintage clothing, a poll asking “Would you buy vintage clothing? For businesses, they’re invaluable.

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Facebook How To Groups Groups 52

Pixlee

NOVEMBER 10, 2016

Social Commerce Definition : What is social commerce? Social ecommerce is when social media platforms are used to make a more personalized and targeted in-app experience shopping experience for customers. Simply put, it brings ecommerce functionality directly into social media platforms.

ROI 40

ROI Loyalty Metrics Engineering 40

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. Consumers now buy directly from social media networks.

Social Media 144

Social Media Review Buy Engagement 144

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy.

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Reputation Industry Aggregator Research 72

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 131

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. But deeper analysis helps illuminate the greater impact of social media. Why did something happen?

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Analysis Data Social Media Retail 144

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. Track the right customer experience (CX) metrics Metrics give you hard data on how well your customer experience strategy is working. So, listen actively.

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Strategy How To Metrics Loyalty 129