agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Barometer is #2 on our list of favorite free social media marketing tools.

Social Media 210

Social Media Tools CPC Marketing 210

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Ignite Social Media

AUGUST 19, 2020

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. Without cookie data, social networks lose access to valuable information. Considerations for Implementation.

Social Networking 127

Social Networking Privacy API Apple 127

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Try Hootsuite’s Inbox today.

Tools 82

Tools HootSuite Team Social Media 82

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

B2B 226

B2B Social Media Marketing Influencer 226

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 273

Social Media Tips Marketing HootSuite 273

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Content curation tools can help. Each tool offers something different. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 89

Curation Social Media Management Tools Social Media 89

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

B2B 78

B2B Influencer Marketing Collaboration 78

Postcron

DECEMBER 13, 2018

A new tool that allows you to design the best posts for your social networks, and even better: your Instagram Stories. Our main goal is to help anyone that works in the Social Media field to save time managing their social networks, which also means generating great content for posting.

Social Networking 97

Social Networking Tools Template Templates 97

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 90

Publishing Tools Brands Facebook 90

Oktopost

OCTOBER 28, 2021

The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. But with so much competition targeting your prospects on these platforms, your sales team has their work cut out for them. . What is Social Selling?

Tools 144

Tools B2B Price ROI 144

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In fact, 56% of sales reps use social media to find new prospects. The B2B sales space is changing.

Social Media 80

Social Media Tools B2B Team 80

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 107

Influencer Tools Marketing Software 107

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 86

Analysis Report Examples Tools 86

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. embracing third-party tools isn’t just recommended… it’s essential. Luckily, there’s a whole spectrum of Twitter tools out there (many of them free!) Twitter tools for analytics. Twitter tools for identifying leads.

Directory 145

Directory Tools HootSuite Twitter 145

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Social Media 237

Social Media Tools Software Curation 237

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Reputation 123

Reputation Tools Brands How To 123

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 96

Strategy Sentiment Patterns Marketing 96

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. TikTok analytics tools. If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone.

Tools 111

Tools HootSuite Marketing Analytics 111

Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. Social teams sit at the heart of a brand’s conversational commerce strategy. What is conversational commerce?

Team 139

Team Conversation Social Media Instant Messaging 139

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. The easiest way to see Google+ in numbers. 2) Circloscope.

Google 104

Google Tools Sample Samples 104

Hootsuite

FEBRUARY 6, 2023

On small teams, the content moderator might be responsible for answering questions directly. On larger teams, they might have help in the form of other marketing members or members of the customer service team. Since social is an important tool for brand and purchase research , this can have a direct impact on your sales.

FAQ 120

FAQ Tools HootSuite Content 120

Mindjumpers

JUNE 16, 2014

As an industrial PhD working in this field at Mindjumpers, I was not only down in Tel Aviv for the academic networking and the sun, but to hunt down the social media topics of interest to social media marketing agencies like our own. . Where’s Social Media Going in 2014?

Social Networking 166

Social Networking Conference Privacy Research 166

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department.

Microsoft 90

Microsoft Team B2B Module 90

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Many tools that automate activity on LinkedIn are specifically prohibited. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.

LinkedIn 98

LinkedIn Tools HootSuite Cost 98

Hootsuite

MARCH 31, 2022

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. The wrong tools can make life a whole lot harder. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement. Hootsuite Compose.

Tools 142

Tools HootSuite Facebook Analytics 142

Sprout Social

SEPTEMBER 13, 2022

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. All-in-one TikTok management tool. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience.

Tools 116

Tools Strategy Video Library 116

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 140

LinkedIn Strategy Tips HootSuite 140

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) This is one reason why it’s so valuable to get verified on social networks.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. Try it for free.

Social Media 115

Social Media Tools HootSuite Tweetdeck 115

Buffer Social

JANUARY 23, 2024

Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Don’t be overly promotional  Even brand accounts were quick to learn that marketing-heavy content was getting them nowhere on Threads. Follow along with our transparent roadmap for progress.

Team 103

Team How To Instagram Authentication 103

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents.

Real Estate 76

Real Estate Social Media Tools HootSuite 76