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Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. You can do the same thing with in-store traffic.

Retail 93
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?

Apple 149
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Specialty Retail Stores 79. Internet Retail 78. Wireless Telephone Service 77. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Department & Discount Stores 80. Airlines 80. Internet Brokerage 80. Personal Computers 79.

Sites 177
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Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107
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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Take a look at how your site might look on various mobile phones: Siteminis’ mobile-optimized web sites offer an interesting solution for major retailers, entertainment and sporting events. – Working across all wireless carriers. Using a new site called “ Siteminis “, you can do just that.

Mobile 138
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166