Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. View more presentations from Jay Baer. Then, digital marketing came along. However, as is so often the case with online marketing, we overdid it.

Metrics 128

Metrics Postrank Klout Marketing 128

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Now, Atlas presents an enormous competitor that many actually have a better mousetrap. Yes, Facebook is the world’s most popular social network, and 1.5 You know what puts a handbrake on growth?

Google 134

Google Facebook Paid Search Advertising 134

Firebelly

MARCH 11, 2010

As part of the presentation, he presented the concept ofpersonal branding, and finding a path in life that works with your values, interests,and lifestyle. Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave. View an alternate.

Conversation 100

Conversation Paid Search SMS Class 100

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Now, Atlas presents an enormous competitor that many actually have a better mousetrap. Yes, Facebook is the world’s most popular social network, and 1.5 You know what puts a handbrake on growth?

Google 99

Google Facebook Paid Search Advertising 99

Kikolani

NOVEMBER 2, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 7 Outstanding Example Presentations Using Prezi – Want content beyond text? Track these 6 key metrics for measuring marketing effectiveness.

Mashup 117

Mashup Resources SEO RSS 117

Bill Hartzer

FEBRUARY 8, 2011

We’re looking for a superstar who is ready to build out a search team, and ultimately, help us build out our SEO (Search Engine Optimization) packages for our clients. It’s not just about keywords, links and copywriting – we want you to live and breathe search. .

Engineering 110

Engineering Guidelines Paid Search SEO 110

Firebelly

FEBRUARY 17, 2010

They tell you "see how it unfolds on YouTube," but when I did a YouTube search for toyota sienna minivan commercial (and variations of that) I was presented with a lot of Sienna minivan commercials - none of them were what I was looking for, however. I eventually found an entire channel dedicated to them at youtube.com/Sienna.

YouTube 129

YouTube Campaign URL Paid Search 129

Firebelly

JANUARY 13, 2010

Note: The biggest offenders Ive noticed seem to be those who like to consider themselves "social media savvy" and think they need to be everyone at once always. There are particular in the know social media types who actually do this. But as I mentioned when we met, there are two kinds of social media savviness.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign.

Campaign 143

Campaign Social Media Marketing URL 143

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Social Media Monitoring. Social Media Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. What is B2B Search Marketing? Google, Bing, and Yahoo).

B2B 118

B2B Marketing SEO Engineering 118

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign.

Campaign 60

Campaign Social Media Marketing URL 60

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. Social tactics are not meaningful sales drivers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? How can your organization utilize social networking principals and tools to improve operations across departments? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year.

Strategy 191

Strategy Marketing B2B Exercises 191

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Social Media 118

Social Media Adwords B2B Brands 118

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Dig right in!

B2B 199

B2B Strategy Marketing Microsoft 199

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. social media. I could use this information to: see if I can lower bounce rates for similarly formed search phrases on other posts by including key phrases that are written more like these ones. Content marketing metrics. online advertising. subscriptions.

Metrics 39

Metrics Blogger Collaboration RSS 39

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Statistics 191

Statistics Research Social Media B2B 191

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 297

B2B Trends Analysis Marketing 297

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. State of Search ).

Statistics 217

Statistics Social Media B2B SEO 217

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). You do not understand how digital marketing works.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Research 192

Research Social Media B2B Statistics 192

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts.

SEO 193

SEO Paid Search Engineering Reputation 193

Viper Chill

JUNE 8, 2010

I won’t deny that it’s getting much, much harder in the affiliate marketing space (how I make money) but persistence, determination and creativity can take you anywhere. Did you know that 20-25% of Google searches every single day are brand new? My head is in my hands and Im wondering why I never thought of it before.

Google 84

Google Adsense Directory Eventful 84

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 8 Optimize CTR from Google Search Results. #9 Use Influencer Marketing. Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. 3 Interview Influencers. #4 David Leonhardt.

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs. I am sure you know that the media loves statistics. It does depend on how you present the findings though.

Skills 40

Skills LinkedIn Health Care Statistics 40