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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. If you are part of this test, you will see the following notification in your browser… Tracking Protection restricts website access to third-party cookies by default, though with caveats.

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Podcast Playlist: A blast from the past

Sherrilynne Starkie

Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. Shel and Ike Piggott discuss how to (and how not to) use push notifications. I’ve been listening to Shel Holtz’s podcast for ten years and rarely miss an episode. This episode is no different.

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. The California Consumer Privacy Act protects personal data of California residents. Thankfully, we’re here to break them down for you because legal isn’t fun for everyone to read.

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How to Use TikTok: Beginners Start Here

Hootsuite

TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. It’s also important to note that the app has faced its share of controversy, thanks to high-profile privacy and security concerns. Here, you’ll find notifications about new followers, likes, comments, mentions and more.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Web Tracking Opt-out Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls. If you're into affiliate marketing, leverage these features to enhance your product visibility and track performance. Use this feature to streamline order processes and enhance customer interaction.

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