article thumbnail

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

When I was a kid and I would see a train go by, I always wanted to be on that train. With a little foresight and hindsight you can be on that train that we’re calling digital right now-and know where it came from and where it’s going. Enter the age of Big Data and marketers finally doing something with that data.

comScore 166
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. You go crazy making your business case based on the idea that people will be so much more productive.

article thumbnail

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? by Tamar Weinberg on January 19, 2010 Share This is a guest post by Samir Balwani , the founder of Training Social , a resource for those interested in social media training.

article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? How do you do #1? How do I make a killer Facebook page?

article thumbnail

Social Media the One Bright Spot for PR Hiring

Proactive Report

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?

article thumbnail

Social Media Adoption Up – Engagement Still Lacking

Proactive Report

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. Not quite what I would call an active Twitter account, being that it is a real-time microblogging service.) And I get to chat with them and ask them questions.