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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. The post What’s your social media marketing budget?

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Key Considerations for Smart Marketing Leaders Adopting AI

Convince & Convert

Studies show that 77% of employees say AI has added to their workload, largely because organizations haven’t properly prepared them with the education and training they need to integrate these tools effectively. “96% AI tools are powerful assets that can accelerate your marketing efforts, but they’re not silver bullets.

Marketing 163
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Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success

Convince & Convert

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 139
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Why Hootsuite Social Marketing Certification?

Sherrilynne Starkie

Start by looking for a professional with Hootsuite Social Marketing Certification. . Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. The post Why Hootsuite Social Marketing Certification?

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Free ebook: A guide to digital marketing skills development

Sherrilynne Starkie

Do you have the skills necessary for marketing success today? The 18-page ebook is a comprehensive guide to digital marketing skills development. It can be used as a training guide for individuals or as a blueprint for building a multiskilled team. Are you keeping on top of digital trends?

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How to launch an employee advocacy pilot in 10 days

Oktopost

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Love going Behind the Post? Catch all of the episodes here and don’t forget to leave a review !

B2B 143
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. I selected 141 pages of content in all to train this bot on. Ultimately, I’m going with Chatbase. How are you using them?

Training 190