Oktopost

APRIL 6, 2023

While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. What is social advocacy, and how does it support thought leadership? In other words, to embrace social media advocacy.

Exercises 69

Exercises Metrics B2B Social Media 69

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions.

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Sentiment Analysis Brands How To 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

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Reputation Strategy Brands HootSuite 106

Twist Image

OCTOBER 25, 2011

If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty?

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

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CSR Social Media Strategy Consultant 138

Oktopost

APRIL 4, 2019

One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport.

Campaign 96

Campaign Training Social Media Applications 96

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think. at Kevin P.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Pixlee

NOVEMBER 6, 2019

Only about half (56%) purchased items in a physical store over the past six months and 30% look at ads for products on social media. . Be consistent – You can start by making brand manifesto as a guideline whenever you approach different marketing strategies from social media to content marketing. .

Brands 40

Brands Privacy Retail Groups 40

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. But they may not understand why it’s so important or how policies differ. Social media marketing for insurance companies offers the ability to address those concerns. How is social media used in insurance? They know they need insurance.

Insurance 88

Insurance Social Media Policies HootSuite 88

Almost Savvy

NOVEMBER 11, 2008

It can feel like there is no justice, no reward for your hard work and loyalty. It’s important to be mindful of any relevant workplace policies or NDAs which may restrict this). Manage your online reputation. If you are looking for a social media guru, youve come to the wrong place.

Apple 145

Apple LinkedIn Skills Reputation 145

Oktopost

APRIL 17, 2023

We all know how to use social media, right? In fact, there’s no ‘right’ or ‘wrong’ way to manage your own social media, but that simplicity and straightforwardness really doesn’t translate into the business world. Social media is two things at once. Think of it like ticker tape that never stops ticking.

Social Media 75

Social Media How To Platform Social Media Management 75

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JUNE 28, 2021

Oversharing and spamming on social media. These are social media etiquettes we all know (but sometimes fail to follow). Personal accounts aside, businesses also should maintain certain etiquette in their social media presence. Why is social media etiquette important?

Social Media 119

Social Media Hashtag Privacy Reputation 119

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Send free stuff. Say thank you a lot.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Oktopost

AUGUST 9, 2020

Did you know that as an employee, you are a top asset when it comes to spreading your company’s brand awareness on social media? B2B marketers harness this power by asking employees to promote their organization on social media. Social intel. Social media is no longer just a marketing channel.

Hashtag 131

Hashtag B2B Policies Authentication 131

Sprout Social

JUNE 24, 2020

Are you responding quickly enough to your customers on social media? Recent research highlights how many brands are dropping the ball when it comes to social responses. If you’re not sure if you’re responding quickly enough on social media, we’ve got you covered. The reality, though?

Social Media 126

Social Media Real Estate Metrics Questions 126

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

Questions 277

Questions Social Media How To Postrank 277

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 217

Statistics Social Media B2B SEO 217

Sprout Social

DECEMBER 12, 2023

The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing. More than 80% of marketers say AI already has a positive impact on their work.

Marketing 120

Marketing Loyalty ROI Influencer 120

Sprout Social

FEBRUARY 19, 2024

It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value. Social media has already become essential to brand and consumer relationships; social customer care is now also becoming a bigger piece of the brand experience.

Loyalty 107

Loyalty Marketing Collaboration Class 107

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end.

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Digg Buy StumbleUpon Social News 104

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 30, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Kevin Rose: Digg’s Biggest Hypocrite Kevin Rose: Digg’s Biggest Hypocrite by Tamar Weinberg on November 7, 2007 Share You know what I find funny? A lot of people (e.g. Not a surprise.

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Digg Reddit StumbleUpon URL 100