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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 104
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Process 109
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The Top Ecommerce Tools in 2020

Pixlee

Using the right ecommerce tools is key for running an effective online store. Whether you’re starting from scratch, optimizing an outdated ecommerce store, scaling your existing offering, or driving growth, the right ecommerce tools can make a huge difference. . Shopify can. Shoppable Instagram.

Tools 75
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. Young said that we all generate data about our everyday lives.

Data 327
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Analytics tools for your website or app are your best bet for such data.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth.

Process 103
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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.